21 Key Techniques How to Target Your Web Traffic
Most perhaps you have a startup selling your business or already designed your marketing plan. Then obviously you might define your strategies on how to target your web traffic the so that your product or service could be reached the maximum buyers at an effective cost and effort through a comprehensive site or blog.
It can be assumed that your site is responsive enough to appeal to the audience assuring a fascinating name of the niche as well.
At this stage, questions might be buzzing within you on how to target your web traffic more perfectly for more coverage of sales from potential buyers. Where else is my traffic on the web to drive them to my site? How can I achieve them on my blog? How can I lead them to better conversion? so on.
Well, before going to the typical main issue you obviously need to get defined the term ‘targeted web traffic’ and what it means.
Yes, it means the number of human visitors or audience that comes to your blog or website intending your goods or services and takes part in further actions or visiting only.
So, the issue is web traffic, more specifically ‘Targeted Web Traffic’ for your niche. It’s a bit challenging in the business plan that how could be defined who are the potential customers for the targetable traffic group to drive them in your business blog.
Of course, your target shouldn’t be like that someone is missing from the potential group. As more as possible should be included in the target group to maximize the opportunity to gain. You should be sagacious to define a perfect target audience so that it could save your resource, time, and money.
And you should pick out the audiences who are interested in your niche to be engaged in feedback or action permitting you to be kept them in touch with deeper communication.
Here are the twofold ways how to target your web traffic.
Research-Oriented Target: How to plan
1. Research Current product status
Research on the product should be done by analyzing the factors of its quality to figure out the present stand of the goods, such as what is your product specification, Technical Data Sheet (TDS), the standard of package quality, competitive price, required product information printed on the package, who should be benefited from this product, who will be interested and what could be caused of eagerness to buy it, etc.
In terms of how to target web traffic, you should find out the purpose of the sale, what’s the need, whether it would fulfill the customers and how much it unique from other products, pricing policy whether it deserves to lead an effective sale or not, etc. This information will help you to compare the products in the market that how much it is capable of competing and who are your competitors selling to the buyers.
2. Current Base of the Audience
You should measure out the existing base of the traffic or audiences that are exposing interest in your goods now. Or, at the primary phase of launching a new blog. Then, you should consult this issue with the experts that presently will be the audiences you going to start with them. They could provide you with a primary base of the ultimate (not forceful) audiences from their product experience.
3. Searching Competitor status for customers
In searching for competitors using your niche or product as the Keywords, you could find all relevant sellers to be listed in a competitors’ analysis of master sheet that could be comprised of all possible variables of potential customers and their various type checking out their interaction (comments, recommendations, suggestion and so on) in the sites.
Although the exact customers are not your final target, it could provide you with huge inferences that how could be made an action plan to perform your targeting more innovatively. In the case of B2B, affiliate, or B2B marketing, this way deserves importance to gather valued traffic to your site.
4. Limit your audience demographically
The mass people of the world could be limited targeting them demographic clusters. Such as the geographic area where the potential traffic is concentrated much more. Income level, gender, education level, occupation, marital status, buyer type whether the reseller B2B marketer or ends buyer, and so on. These types of segments will help to refine the targeted traffic frequently to concentrate them in the target cluster.
5. Measure the content expectation of customers
From the various relevant interactions of visitors of your own site or other competitors’ blogs, you could find out the real traffic who really seeks bonafide content. What is the expected content type they seek can be measured from the other model contents! Then you could even find a way to measure your content value and what you should be crafted on your own site for their fulfillment.
6. Psychographic measurement
This type of targeting includes the human nature of a person or product and service, such as habits, behavior, desire, needs, interests, personality, values, customs, attitude, and so on. It means you should measure out the traffic group following an in-depth approach to a person, and how he approaches the product before considering those psychographic issues.
7. Seasonal and Occasional
There is at least one member of the family in cities eager to buy a seasonal and occasional product that you might target him accordingly. Although, it is a little bit co-related with the demographic issues, this type of targeting bears crucial importance in the case of gift items and luxury niches as well.
8. Measure trustworthiness to you
Trustworthy is a pure leader of goodwill that leads, branding your business through ‘quality creates its own demand’. If your products, price, and service are obviously figured out within a significant standard by the audience, then you could find the ultimate responses from them to store them in your traffic house. A comparative and comprehensive study on trustworthy issues could figure out your targeting traffic.
9. Appraise your plan on target traffic
You should gradually ask yourself how to target your web traffic more perfectly. What are the rest of the other factors needed to enrich this targeting plan? How much more perfect could be enhanced in my plan to afford my product?
What are the obstacles should I remove for easier access to the traffic? So, you should appraise your decided plan, whether it is able to cover an adequate amount of traffic or not. In case, it’s a continuous process to appraise and evaluate the targeting variability of the plan for perfection in quality traffic volume.
Field-Oriented Target: Where to action
At first, you need to take a bit of time to think about the whole world of the centers where your audiences are hanging out to make a complete list before starting.
10. Physical contact Network
Picking out the relevant contacts such as phone numbers, email addresses or fax numbers, current yellow boxes or hard directories, or newspapers, you could contact the possible audiences. You might invite them to your blog or site to find the details of the product for further interaction. In the case of local niche marketing, this way is a good one to pick out the high-value traffic.
11.Trade Shows
People take part in the Trade Shows and collect required information such as a leaflet or brochures from the booths. Then only the defined people who got your product information will visit your site through the contacts mentioned in the leaflet or brochure. Trade shows lift traffic to your site used to come using email, blog subscription, social media contacts, organic search (using the company or site name as keywords), and increase brand awareness as well.
12. Webinars
Webinars are globally audience-joinable powerful ways to generate the defined traffic stream. Slide-driven live webinars could be recorded for future playback on the site that is shareable on social sites. That is the way it definitely grows targeted traffic to your blog significantly.
13. Open Seminars
Although it’s at most national in a geographical locality, a purposive seminar could enhance the scope to network the target people who are interested in the issue of the host company like you. A seminar provides an opportunity to get the target audiences to participate, sharing information, business cards, and networking. So, a marketing seminar in an ideal place could enable you to define the audience.
14. Email
Opt-in or confirmed double-verified opt-in emails (from subscription) generate traffic that could be targeted to meet the term of how to target your web traffic. Another way, using a purchased typical email could uncover your requirement for targeted traffic as well.
15. On-page SEO
On-page SEO is a basic action form that includes quality content preparation that gets ready to find the reply against how to target your web traffic. A well-researched keyword in your information-rich, engaging content remains in your blog that represents a product or niche must provide targeted traffic through visitors’ search queries.
Because, if blog content is optimized Search Engine friendly following the proper role of Panda, Penguin, and the latest Hummingbird- SEO, then all search traffic will be engaged on the site following the juicy keywords which represent your targets.
16. Relevant forums and blogs
According to your niche, you might have the intelligent scope to take part in the interactions in blogs and forums. Then, you should cultivate the relevant blogs with your valued comments and recommendations so that other participants could find the message you are and the target traffics could revert to your site following the links trusting the contents that you put in the comment.
Especially the forums are very important to keep the potential audiences in regular touch for the relevant traffic to drive them to your site because most of the potential audience used to hang out in forums and seek out solutions that find through the forums.
17. Question and Answer sites
Famous question and answer (Q & A) media such as Quora and Yahoo Answers are powerful sources of targeting your quality traffic. But, how? We know who are the participants asking or answering what they want indeed. They even look for their solution that you could measure out from their question.
Then you could take the credibility by answering the best link to your satisfactory article on the blog. This way would provide you might enough target traffic that you didn’t imagine ever.
18. Social Media Engagement
Facebook:
Launch a Facebook fan page for your blog, add relevant like-minded friends who read the same issues, use the friend’s emails to add those who are not on Facebook, join the relevant groups finding out through search, and stay engaged regularly in answering their questions.
Whenever new posts are published, should share in possible every group. Thus regular engagement will help in branding your fan page that will deliver you targeted referral traffic to your site obviously.
Twitter:
Twitter is a great medium and tool to gain your target audience’s engagement in interactions (Tweet, re-tweet, reply, messaging). There is another great way to gather your targeted traffic is to use the Twitter search tools key-wording product names to find out them.
Google plus:
Google Plus profile and page boost you gain search authority. In both of them, you could join the relevant communities that discuss the issues of the same niche for the readers and bloggers. You could share your content in the niche communities and could be engaged in question and solution issues to make your product branding so that visitors could involve in your traffic stream.
Linkedin:
LinkedIn also plays an important role in providing your targeted traffic if you could stay on Linkedin your very relevant content for them in groups that they prefer to engage in. It permits you to share your content in multi groups which could reward your targeted traffic more.
Pinterest:
For the purpose of finding targeted traffic, every image from your blog on Pinterest should be there with the title of your post on the image. On the other hand, you should search the images on Pinterest using your niche name and at least 50 images should be pinned on your board. Then, you must find a significant number of targeted traffic on your blog ultimately.
Reddit:
It’s a powerful social media platform I used to find the results of targeted traffic. The well-matched subreddits are key points to add your niches in different common subreddits that also be appearing on the front page whereas visitors find them upper according to voting weight. Readers will engage in the titles and your target traffic will have resulted from their engagement.
Tumblr, StumbleUpon, Digg, Diigo, Delicious, Piccy, Myspace, Behance, and About.me, Flickr, YouTube, Bloglovin, Buzzbundle, Omgili, Google Alert, and so on many other social media, bookmarking sites and tools also play a key role to provide you the reply of how to target your web traffic, should be operated following the same processes.
19. Web Directory
Relevant human-edited directories are used to keep the classified links up that drive targeted traffic to the site or blog regularly. Because popular directory facilitators are always crowded the visitors look for the niche they like in the classified directory list.
20. Guest blogging
Although this idea is now obligated to be practiced with no-follow links, still it is alive to make the authority branding if you could produce high-breed informative engaging content by the name of the contributor in the host blogs. Then it could provide you with targeted audiences.
21. Reviews by the third party
There are many third-party marketing firms and houses that could review your site and produce quality contents that will help drive traffic to your business site. Most of cases writing ups are free instead of in service you might take them to check their goal. It’s obvious that such type of review could provide your site higher rank as well as targeted traffic of course.
Conclusion
Last but not least, although you already got an idea of the issues that to be strived out to identify the traffic hives where and how the bees would like to gather honey, how much you could satisfy them with your own store and networks so on. Only practice and repeatedly practice could figure out your perfection in time. Get through your best practice to harvest your targeted traffic best.
Do you have another idea? Please share.
About the Author Swapan Chandra Sutradhar
Sutradhar is a keen enthusiast in web marketing, a big fan of SEO, Getresponse certified Email marketing Expert, and a global b2b marketing professional - engaged in the business network for long. In his blog time, he love's to work on web traffic for helping small businesses and affiliate marketing people around the web.