20 Free SEO Audit Tools for Effective Website Analysis
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SEO Audit tools

20 Free SEO Audit Tools for Effective Website Analysis

While your ultimate target goes to deserve your site’s presence on the top rank of SERP, you must need SEO audit using a comprehensive SEO audit tools. You need to make sure that your site is healthy that leverages Search Engines to keep your site on the top results.

The SEO audit analyses the site, and determines the obstacles showing you the errors that need removal. A comprehensive SEO audit could help you to know where the factors located you need to treat them for a better rank.

In the most competitive online business arena, your site requires quick result through quality treatment over the site problems. There’re many SEO audit tools available around the web you can go with one.

Considering all sort of requirements by SEO campaigners, here the top 20 best free and freemium SEO audit tools could help you determine your best ones.

20+ Free SEO Audit Tools for Website Analysis

1. HubSpot’s Website Grader

Charge: Free

HubSpot released this Website Grader in 2007, free SEO audit tools, help to the businesses uncovering SEO opportunities for better ROI. In the meantime, this tool has got huge development that provides the personalized reports on SEO Audit. They suggest how much you need to optimize your site for natural performance for increasing traffic, conversion, leads and revenue.

HubSpot Website Grader

They report on:
(a) Performance: On SEO audit, it analyzes page size, page requests, page speed, browser caching, page redirects, compression and render blocking issues.

(b) Mobile Readiness: The tools check out and show how much your site is mobile-friendly considering responsiveness and viewport status.

(c) SEO: They consider both human users and search bot that how much they are able to understand your site. In this purpose, it assesses the site page title, headings and meta description, and sitemap as the rank determining factors in SEO development.

(d) Security: They assess the security considering SSL certificate. They indicate you that how much your service is authentic and trust-worthy to the users that depend on your security. They advise you to shut the front door with SSL certificate to show the users green signal.

(e) Recommendation: What should I do next? In response to your such question, they conclude a set of recommendation in a table against every score of your site performance.

All you need to input your site URL including email in the tool’s slot, you’ll find the audited report within a single minute.

HubSpot Free SEO Starter Pack

2. Seoptimer

Charge: Free

SEOptimer is a powerful SEO audit tool that reviews your site and provides a free pdf report. It audits the whole phase of your site including subpages that helps to improve overall on-page SEO.

Free SEO Audit tools

In addition, it provides SEO tips and easy actionable recommendation for your website SEO development and searches ranking. In terms of competitor analysis, SEOptimer can provide reports how you can check their sites and improve your race on the run. It is completely free to use.

3. ScreamingFrog

Charge: Freemium

ScreamingFrog SEO Spider is a crawling tool provides report up to 500 pages or URLs free. This tool allows you to crawl your sites’ URLs and fetch key onsite elements to analyze onsite SEO for a clean report.

Free SEO Audit tools

It helps you to check the specific parameters below in reports:

(a) Provides broken links, errors, and redirects
(b) Checks and analyses page titles and metadata
(c) Reports reviewing meta robots and directives
(d) Conducts audit hreflang attributes
(e) Cleverly discovers duplicate pages
(f) Generates XML sitemaps
(g) Crawls up to 500 pages free

You have a chance to download and install the tool for free on local PC. If you’re looking for a better audit of your on-site pages are not more than 500, you might start with this free offer to enhance your business.

4. SE Ranking Website Audit

Charge: 14 days free trial

If you need a most effective professional SEO audit tool, then you might go with SE Ranking Website Audit Tools. It helps to provide a complete analysis and an actionable list of things that your content campaigner, web developer, and designers investigate.

SERanking tool

SE Ranking filter your whole site and uncover the errors on more than 6 dozens of parameters including domain overview, metadata, image optimization, link data analysis, mobile friendliness, keyword grouping, competitor SEO and so on.

Every element of the parameters would guide you how to conduct the improvement that boosts your site on the top results. You can save the report in pdf for your future treatment plan. You have a chance to check out its valued performance over SEO Auditing skill using it’s 14 days free offer.

5. TheHoth's SEO Audit Tool

Charge: Free

As a free powerful service tool, TheHoth’s SEO audit can provide actionable things that work for SEO improvement. In terms of error and warning solution on-site SEO, new marketers can rely on this tool for better search marketing.

SEO auditor

All you need to input your URL, keyword, and email to scan and finding back an instant audit report.

The HOTH allow you the best free website SEO audit that provides you comprehensive SEO data on your websites or webpages without needing help from expensive marketing agencies.

You also have an option to include competitor URLs for comparison purposes so that you can make a plan how to overtake them.

6. Lipperhey

Charge: Free+Freemium

Lipperhey is free SEO audit tools, but they offer pre-service as well. They help the users how to build their website caring the technical issues as well as SEO features that boost their site rank higher in the search engines.

Free SEO Audit tools

Their forever free to single project offer includes the key features they serve you, are: (i) Web analytics, (ii) Technical analysis on 30 technical subjects, (iii) Unlimited real-time page per page optimization, (iv) Monthly per request update analysis results, (v) Internet linking structure, (vi) Allows indexed 50 pages/project, (vii) Allows indexation testing, (viii) Website load-time performance, (ix) Validate external links, (x) Robots.txt checker, (xi) Sitemap.XML generator, (xii) Unlimited backlink analysis, (xiii) Backlink quality analysis, (xiv) Keyword suggestions, (xv) Keyword traffic estimation, (xvi) Search engine competition, and (xvii) Long tail keyword analysis.

It is a complete SEO package forever free. After finishing the analysis, Lipperhey will show you the way in the real-time report that how you can improve your website Technical and SEO features. Their package supports you to grow your business with higher conversion rate.

7. Web Gnomes

Charge: Free + Freemium

Web Gnomes is a comprehensive SEO inspection tool of your website at free of cost. It audits SEO factors within your site and sends you a report based on most important 20 on-page parameters.

Free SEO Audit tools

Their FREE SEO audit checks out your web page for the 20 most common SEO mistakes are categorized with accessibility, the content of headings, body content, and URLs.

Their industry-leading SEO audit diagnoses your site’s weaknesses finds out site’s competition and delivers you an actionable recommendation for progressing your site’s rank that boosts your revenue.

8. Dareboost

Charge: Free (5 analyses/month)

Dareboost provides an actionable accurate report on SEO audit you could understand easily to repair the issues. It performs amazing audit delivering analyzing data that improves web pages load speed and quality.

Free SEO Audit tools

Dareboost daily analyze your web pages to identify quality issues and loading time performance. It helps valuable recommendations with comparison option and monitors your site.

You could find the analysis of your pages including major driving factors on your dashboard at any time. They’ll email you weekly report as well. If you’re a new user, you might grow your business using it’s major two features: the site speed and site quality for free.

9. SEOmator

Charge: Free for 7 days Trial

SEOmator is a comprehensive SEO audit tools that provides most effective in-depth data on both of SEO on-page and off-page. It performs a complete analysis which you can download or as white-label pdf. The report includes insightful charts for easy understanding the remedies.

Free SEO Audit tools

Seomator works as a prolific master tool you could find the service exactly what you need for the authentic SEO development. In addition, it helps to figure out your position with competitors using Domain Comparison tool that leverages you how to overtake them and keep your presence ahead on SERP.

It analyzes and provide reports more than 50 detectable issues within 10 categories: such as (i) Crawler report (ii) Structured data (iii) HTML Tags (iv) Page Speed (v) Internal Links (vi) Content Quality (vii) Backlinks (viii) Social Media (ix) Multilingual Support, and (x) Mobile Usability.

You have a chance to prove its complete performance using pay as you go plan for a single project.

10. Google Search Console

Charge: Forever Free

Although it doesn’t provide a complete picture of the issues, still Google Search Console is a best basic tool for the beginners finding the issues and troubles. Yet, most of the users including professional SEOs, newbie bloggers, marketers and small business owners prefer this free tool for SEO development and online marketing.

Free SEO Audit tools

Google Search Console contributes to the users showing at a glance picture, such as indexed web pages, HTML markup, page load speed, and broken links. It also provides search traffic metrics, number of clicks, traffic sources, number of impressions, links to your site, internal links data, mobile usability and many more. That’s why this tool is unavoidable great tools by most of the users you shouldn’t ignore.

11. SuiteJar

Charge: Totally Free

SuiteJar is a great SEO audit tool within an entirely free organic traffic growth marketing platform. This platform includes other valuable tools are: a webpage tracker, backlink checker, backlink checker, keyword planner tracker, broken link checker, and task calendar tools in the single suite.

SuiteJar SEO Audit

 An easy-to-use platform, SuiteJar, is a rarely great generous platform on the web that provides at a time the necessary tools for your SEO and content marketing around your website.

SuiteJar's functionalities provide you to:

  (1) Keep your web pages updated and improve traffic range.
  (2) Audit website and develop site performance.
  (3) Find the appropriate keywords.
  (4) Easy to find keyword ranking.
  (5) Reveal your own and competitors' backlinks.
  (6) Identity broken links and get fixed on the site. And,
  (7) Use a task calendar to manage all tasks in a single place.

So, using SuiteJar, you can improve your organic traffic stream with valuable insights and advice.

12. Google Analytics

Charge: Free version

Google Analytics free version pairing with Google Search Console can provide you powerful insight into your website’s SEO.

In terms of getting a better rank, you have a chance to gather your website's SEO data, and use them in the spots for site improvement that are identified using keywords and key phrases.

Other functionalities you may get leverage using the free version of Google Analytics to develop your SEO are:

(1) Referral traffic filter:
You can filter the fake traffic that might impact the SEO reports.

(2) Traffic comparison:
Make sure that where your organic and non-organic visitors are coming from so that you can optimize the channels for increased traffic streams.

(3) Landing page conversion management:
Let you understand and determine engagement metrics for the pages on your website such as page arrival and exit metrics, acquisition, movement, and finally conversion of your landing pages.

(4) Conversion priority on Multi-Channels:
Assess the multichannel conversions streams and identify the best ones to improve your business on a priority basis.

That's all to get the best benefits from Google Free Version Analytics for analyzing your website and striving to improve your business.

13. UpCity - Free SEO Report Card

The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.

UpCity, the free SEO Report Card provider, will analyze your entire site based on some powerful components such as Rank analysis, link building, on-site analysis, website accessibility analysis, trust metrics, and current indexing. And it analyzes to find outranks compared to your competitors.


Getting your free SEO report, all you need to do is to input data into the specific points including your email and main competitor's domain. Then, UpCity will provide you a report by email covering the points as follows:

  • Rank Analysis: Rank vs. Competitors for "specific keyword"
  • Link Building: Provide the number of backlinks vs. competitors with digram.
  • On-Site Analysis: Whether your home page title and body include the website's main keywords or not.
  • Website Accessibility: Provide you data on website download time and accessibility compared to competitors.
  • Trust Metrics: Show you your website's level of trust or authority compared to competitors.
  • Current Indexing: Indicates a minimal number of indexed site pages.

This report card may help you understand your website's health for improvement.

14. WebCEO

Charge: 14-day trial

WebCEO is a hyper-productive technical site auditor and SEO analyzing tools, works like an expert to detect the site errors. It identifies the broken Links, anchors, poor speedy pages, server problems, missing images, inaccessible pages, and so on.

SEO Audit Tools

Particularly their service features include the auditing workouts are:

(a) Technical Site Audits
(b) Site Usability Checks,
(c) Easy-to-Follow Tips on How to Fix Errors and Issues,
(d) Automated daily/weekly/monthly/quarterly Scans,
(e) DIY SEO Checklist, and
(f) Professional-Looking PDF Reports.

As it delivers results in pdf format, If you run the tool regularly, then they’ll send you email alerts while they got further errors on the site. You might try the tools if you have an extensive business site.

15. Woorank

Charge: Free for 14 days

Woorank is a branded SEO Checker and instant site analyzer. It performs full scall of auditing from SEO to Digital Marketing.

Free SEO Audit tools

Woorank allows unlimited reviews of your sites. It leverages to optimize your site(s) with their advanced review methods that include backlink analysis, mobile friendliness test and much more as well. It performs:

  (a) Real-time In-depth reviews
  (b) Delivers downloaded reviews as branded PDFs
  (c) Steal competitors Keywords and strategy in analysis
  (d) Marketing Checklist of 75 plus tips
  (e) Your keywords status on SERP by powerful Keyword Tool

Woorank tracks keywords crawl pages and provides the report to your email regularly. It monitors your site round the clock and provides notification to you. This branded tools avails 6 languages such as English, Spanish, French, German, Portuguese, and Dutch.

16. SEO Site Checkup

Charge: Free for 14-day trial

SEO Site Checkup is an ultra-fast supercharged analyzer and monitoring toolbox. It detects troubles of a site and provides real-time data. While I test a site as shown below image I got a clear picture that includes 49 issues.

Free SEO Audit tools

Their prolific service goes with 6 prime categories, are:

  (1) Provides instantly analyzed SEO issues
  (2) Professional SEO monitoring
  (3)Provide comparisons of competitors SEO
  (4) Provides white-label SEO reports that save time
  (5) Your understandable SEO reports with ‘how to fix’ tutorials
  (6) No commitment ( no credit card), free trial

Get everything SeoSiteCheckup already has, plus more powerful tools and faster execution. Try the new features of supercharged SEO ToolBox using a 14-day free trial account.

17. Internet Marketing Ninjas Tools

Charge: Free Some Tools

Internet Marketing Ninjas is one of the serious SEO-centric platforms that includes some free SEO tools.

Using Ninja analytical tools you can get comparison data against your competitors' websites.


In terms of site performance - it's essential to get a healthy site that Ninja tools help. Functions such as optimizing web pages for particular keywords, creating meta tags, measuring competition, and increasing organic traffic to your business site are amongst.

Some of the specific free IM Ninja SEO Tools are:

(a) On-page optimization tool:
You have a chance to audit your site's page content, meta information, and internal links.

(b) Image metadata:
It reveals internal and external page links on your web pages to evaluate and retreats to develop the site performance.

(c) Broken link tool:
It helps to identify broken links, redirect, and use the site's crawl feature to create an XML sitemap.

(d) Side-by-side comparison:
Provide SEO comparison data - your site pages vs. competitors' web pages.

(e) Page load time:
Show you page load or site's full display time including each component's display delay. This analysis can help you how much retreatment is needed to the troublesome components for better load-time.

18. Nibbler

Charge: Free

The site auditor ‘Nibbler‘ is free, though auditing is limited within 5 web pages in a single page of detailed reports. Not bad for the newbies and small businesses who could get chance to conduct 17 individual tests.


Besides of free offer by Nibbler for limited pages, they offer a paid plan by name of silktide insights. The paid version offers 100+ web pages, comprehensive reports, 32 individual tests including extra something like spelling, search ranking, broken links, export reports, further support, and logo customizable.

19. MySiteAuditor

Charge: Free 10 days trial

MySiteAuditor is another prolific site auditing tool that deserves a great demand among professional users. It works within a targeted set of web pages and keywords that bring back all sorts of errors, obstacles and performance quality on to a pdf format of result sheet.

Free SEO Audit tools

As it’s integrative feature can embrace with your agency site, then you could find sophisticated advantages to provide prompt service to your clients with higher satisfaction.

Thus, it will make a huge number of target-oriented prospects or leads as well which leverage your business growth 10 times faster as they generate leads accordingly. You can upload your logo, own brand color, and contact info for customization. Every lead will be set in your email.

While you’ll check the usage in a trial, you could find unlimited, beautifully designed, website audits on your prospective clients’ sites. You could run unlimited website audit reports, white-label of your audits- audit includes SEO, social, and mobile analyses.

 And you could compare websites with competitor analyses; download print, and email your audits. No credit card is required, you might start your free 10-day trial for quick growth of your business.

20. SEMRush

Charge: Freemium 

SEMRush is completely an extraordinarily useful SEO tool-set that helps to the users providing most effective actionable data. It's two powerful way to perform SEO Audits are:
(a) Comprehensive SEO Auditor &
(b) Fully Site Auditor in A Flash
Using their prolific tool in auditing you could find the analysis report in your convenient format and user on demand.

SEO Audit tools

It has all sorts of capability to provide you accurate feedback on the existing SEO and other issues of the site. Then, you could make your action plan where the negative SEO issues you need to treat exactly following the Google’s guideline for further enhancement of your SEO score.

Free SEO Audit tools

A complete tool-set, audit, and supercharges SEO

In your every event of SEO treatment, after fixing the result in right order, you could simply uncover an amazing betterment that boosts your SEO rank for better ROI. All you need to go with this and get the taste of its difference, really outstanding.

Bonus: Additional SEO Tools Free

Kidding for goodness! I can't resist to mention the additional free tools that can provide analysis or audit. Here are 7 more free or free trial SEO Analytics or Auditing Tools you can use for checking out your site's health:

21. Seolyzer

Charge: Free

Seolyzer is a free SEO Analyzer tool for site crawling and log analysis. It helps you to understand how Google and other search engines view your website.

Since crawling bots leave information in your server’s log files, Seolyzer.io works to accumulate those unused browsing data and create effective SEO KPIs.

Also, help to identify error codes, redirects, and page speed performance data that overall help you to implement and improve your organic traffic.

22. SEOquake

Charge: Free

SEOquake is a free SEO parameter checker Google Chrome extension. It covers the area check a site with on-page SEO audits, reviewing internal and external links, comparing real-time URLs and domains, and you can export data files.

It helps to get your site quickly audited for Identifying any SEO-related issues including link analysis, focusing on metrics that matter, and easy to share the report with clients or site partners. 

23. Seobility

Charge: Free

Seobility is a free SEO checker that has great compliance with search engines guidelines. It analyzes your site and provides you tips on optimizing your site for long-term SEO success!

Also, it allows some additional options with your single free Seobility account: check up to 1,000 subpages, comprehensive SEO audit for your entire website, e-mail reporting, and alerts, and keyword-based ranking monitoring.


Charge: Free

BROWSEO is a free SEO viewer tool that allows you to find out the information on a webpage in a short format. This way helps you get to see the website like an engine that analyzes its user experience (UX) as well as content for the measurable insight that shows the SEO health.

It's quite an on the web as an SEO browser, needn't download and install either. All you need to input your site URL and wait for a minute to find the HTML that reveals information to understand your page structure, search terms that are already optimized, and SEO-related other terms.

25. growthbar

Charge: Free five-day trial, $29.90/month for Basic

growthbar is an OpenAI-powered SEO Tool Suite for the Blogging and content marketing industry. It systematically generates SEO-friendly content that Google loves. And expert tools to conduct SEO, growth marketing, and competitive research.

As an efficient tool, growthBar is using the world's powerful AI technology for marketers who take growth seriously. Its main features include AI Content generation, Keyword research, and all sort of functionalities based on keywords, Backlinks and more metrics, freelance blog writing marketplace, and so on.

And, more importantly, it has a popular or 5-rated Google Chrome Extension. The free Google Chrome Extension allows you to use your account for SEO insights while you perform normal Google searches.

26. Squirrly SEO Audit Tool

Charge: Freemium, Pro: $20.99/1st month

Squirrly is one of the popular WP SEO or digital Marketing plugin that includes free and pro versions. It helps your site to improve its online presence by understanding the performance through the terms of blogging, SEO, Social signals, Links, Authority, and Traffic.

The Squirrly performs audits on the site each week based on the core components for score development. You have an event chance to perform a new audit every hour for PRO version users. You can try now to see the evolution of your score. 

27. SearchChecker

Charge: 10 day free, Pro starts with Basic: $29.90/month

SERPChecker is a popular SERP analysis tool by Mangools that helps you find the weak spots of your competitors. You have a chance to get local SERPs for over 50K locations. They guide you too, so you can get an adequate actionable metrics. 

Its leverage includes outranking your competitors, skyrocketing your local SEO, Identifying the ultimate impact of rich snippets on the CTR, and Seeing beyond the rankings of your competitors. You might try it now.


In your real practice of business competition, a reliable hybrid SEO auditing tool set is essential in terms of your sustainable business. The free SEO tools are an amazing gift for the newbies.

According to experience, you never should underestimate your competitor’s intelligence. Hence, all you need to try the best potential ones for a series of quick assessment. And eventually, you can start using the best one that deserves best of its professional standard.

So, be analytical with your best free SEO analyzing tools, as the businesses love the analyzers best. Stay ahead of your competitors.

What is your opinion on the best free ones you prefer to use? If this helps you I can hope your community share

About the Author Swapan Chandra Sutradhar

Sutradhar is a keen enthusiast in web marketing, a big fan of SEO, Getresponse certified Email marketing Expert, and a global b2b marketing professional - engaged in the business network for long. In his blog time, he love's to work on web traffic for helping small businesses and affiliate marketing people around the web.

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