How to Do Target Marketing that Increases Sales
Are you facing challenges from how to eliminate traffic obstacles in your niche marketing? Are you familiar with target marketing that helps your business to increase ROI?
If you’re getting tired of finding the ways how to specify real buyers in your small business – then this is for you.
You might need to know how can be defined the target marketing.
What is Target Marketing?
Target marketing refers to specifying a group of prospects separating from a mass audience. This is for approaching the selling of particular product or service. The target marketing campaign works with the key techniques that figure out the overcast of prospecting through specifying buyers’ persona or other particulars in the target groups.
Indeed, it is one of the sophisticated marketing key techniques that help you to find out the narrow volume of prospects in a few specific segments. The segments including specified persona leverage the effective marketing paths for easy selling.
Then, is it not crucial to distinguish the target marketing from mass marketing?
How to separate Target Marketing (TM) from Mass Marketing?
The differences are:
- Target marketing doesn’t face price war; whereas mass marketing faces.
- It faces monopolistic or oligopolistic market; mass marketing faces perfect competition.
- It is about niche marketing; whereas mass marketing is common marketing.
- TM specifies the small volume of prospects, but mass marketing targets biggest volume.
- It requires zero to very small budget, but mass marketing requires a big budget.
- TM plays with Long tail keywords, but mass marketing usage short keywords.
- It doesn’t waste time and efforts; mass marketing takes enough time and efforts.
- TM works for small businesses, but mass marketing works for big industries.
- It follows innovative and creative online ways; mass marketing gets offline ads as well.
- Target Marketing is a smart marketing; mass marketing is mild and vast marketing.
Easy selling used to come out after an adequate filtering of all audiences by accurate target marketing.
But, it doesn’t mean you do stop of your journey up to the targeting of your prospect only. It goes ahead up to the selling and deserves repeated actions on the basis of feedback from sales analytics.
Here’s how the target marketing works.
How to Conduct Target Marketing
1) Specify target marketing on particular niche
Defining particular niche means identifying the channel of your marketing efforts on the basis of population group who requires your product or service. While you’ll be able to define the specific marketing channel or niche, then you could determine your marketing key techniques. In the due marketing niche, how many target groups are being activated – you’ll be able to specify on the basis of buyer’s persona.
Suppose, your product is CCTV Camera. It represents ‘security’ as a broader niche. It can be used in home security, office security or restaurant security as well. By narrowing the niche, you could specify your key marketing operations. But, it is not enough, you’ll have to determine the several target groups on the basis of product, price, buyers behavior and so on.
2) Generate leads for target marketing email approach
Email marketing brings the best results using leads generated by inbound or outbound tools of your blog. Now the days, most of the strategies of market promotion are pursuing towards lead generation. Leads are supposed to be golden deer for your business in terms of your level of expertise. That’s why you’ll have to accumulate all the possible ways of lead generation at a place for a better plan.
You can optimize your marketing campaigns using automated audience targeting tools being used in the mobile marketing as well. The message will be automatically generated according to a visitor’s nature of browse while he visits the site.
The opt-in leads are the better part of the whole supposed to be converted to the highest rate. There are remarkable companies who are offering free lead generation tools to thrive your business. The lead generation tools are one of the best ways to play your target marketing.
3) Create buyers persona for target marketing
Creating buyers persona is a way to define the prospect more accurately to understand their type of requirement upon a product you deal. Especially social media, such as Facebook or LinkedIn platform is an easier place to generate the persona of prospects as much as possible.
Using the social media relationship marketing techniques, you can play your level for generating significant persona.
As for example, on the basis of following particulars you might create the buyers’ persona according to your product and service type:
- Persona on gender, age level, marital status, family size and annual income.
- Education and taste level
- Career level or professional status
- Lifestyle and time allocation
- Pain point of the prospect
- Attitude or value over the product
- Tolerance level of challenge taking
- Searching tendency
- Level of experience over product
- Pros and cons of the product, etcetera.
Developing of buyers’ persona is a crucial process to your target marketing success. Creating buyers persona, you might use the template at free of cost could help you develop your mission. It will help you to create effective buyers persona.
4) Nurture email database segments on persona
The specific persona will be helpful to redefine each of the segments in the email database. It’ll help you rather re-treat your targeted email marketing more effectively.
As each of the personas has individual requirements, the value of offers and standard of living, each of them deserves the email content accordingly in terms of best conversion rates.
Email database used to be defined on the basis of geographic, demographic, religious and psychographics particulars.
Sometimes, some prospects might behave double or triple standard that overlaps more than one or two criteria. Then you’ll have to define the best ones to remove any fallacy, paradox or dilemma.
5) Let your pricing goes on buyers persona
Pricing is an important issue in the target marketing to bring the better conversion. It depends on the specific data of the buyer’s persona, competitive market model and sellers’ expertise to determine an optimized price.
While targeted prospect differentiates his/her demand on the basis of persona, pricing should be done accordingly. Especially, as for example, job level, spending habits, income level and career goal etcetera have different types of demand for the specific goods.
Then, the pricing can play an effective role allocating right price in different sizes or packages as per buyer’s capability and availability.
6) SMO for target marketing
Social media optimization (SMO) means, creating awareness, values, engagement and leads to your money site using each of the worthy social media sites under a super plan of marketing umbrella.
In other sense, SMO refers to optimize your website content therewith all the prime social media sites using adequate tools and manual ways so that maximum users from social media can engage in the share and like.
Social media is the second largest sector of spending budget by companies to draw the prospect on their business. Target marketing can be succeeded by you using the social media optimization process step by step.
The major social media platforms can help you to generate targeted prospects following the best practice social media approaches:
(a) Facebook: Facebook has several powerful platforms to build target marketing user-base using strategic techniques. In this purpose, you might learn the major strategies, on:
(i) Facebook Business Page Marketing
(v) Facebook Relationship Marketing
(iii) Facebook Message Marketing
(iv) Typical Facebook Marketing
Importantly, you have a perfect chance to generate target marketing leads using your FB Ads. Facebook’s artificial intelligence works on retargeting and it will guide your advert to achieve demographics, psychographics, and geographic leads faster than any other ways while you set a perfect CTA in the system.
(b) Twitter: Twitter is another unique and prolific platform that helps you to spread the product link hurry up. Using hashtag techniques as well as followers’ retweet, you have a prompt chance to generate increase followers base including leads as well. You’ll have to learn the simple ways how to drive traffic from Twitter to your blog.
(c) LinkedIn: LinkedIn is biggest B2B knowledge-share platform every business people gather here. LinkedIn marketing helps to your business while you use proper techniques. If your business relates this sort of platform, you have a huge chance to generate leads using various tools. You might learn the ways how.
(d) Pinterest: It can be defined as an image marketing platform. Using strategic Pinterest marketing techniques, as much as you use infographics you’ll find more exposure to your money site. This sort of traffic could increase your opt-in prospect that’ll leave an email in the signed up database.
(e) Quora: Although Quora is a Q&A platform, it is more than a social media in terms of its social penetration. It leverages users to deliver solution over any issues on business.
So, there are lots of users easily bypass from this media to the link sources while you provide significant answers including your site link as a referral. So, learn the ways how to drive Quora traffic to your blog.
7) Nurture the old customers
In your existing target marketing database, if there is any contact that already conducted a purchase, you have a chance to email them asking their further interest. Whether they have any special feedback or experience on the product, you might message them in terms of worthy connection. This sort of email touch, made them inspired due to your extra attention over the customer care.
This sort of email touch, made them inspired due to your extra attention over the customer care.
Furthermore, while you could able to exist regular emailing, you can send them a questionnaire to build their persona in your database.
8) Search marketing on Long Tail Keywords
Long tail keywords are the best part of organic target marketing that can be earned easily through search engine optimization (SEO). The organic search is done by users using long tail keywords used to help them find out their targeted product or services they look for. That’s why in Search Engine Optimization long tail keywords are most important for the small businesses they use.
You might hire an expert SEO house or can do at your own learning the method. The most importantly, what you’ll have to do is uncovering best outfitted long tails keywords that cover the product or services as well as occupies an adequate volume of search.
You’ll have to make sure that the search volume is not missing any audience. That means you’ll have to make sure that the keywords have covered your maximum share of the hundred percent potential customers.
You’ll have to make sure that the search volume is not missing any audience. That means you’ll have to make sure that the keywords have covered your maximum share of the hundred percent potential customers.
You’ll have to make sure that the search volume is not missing any audience. That means you’ll have to make sure that the keywords have covered your maximum share of the hundred percent potential customers.
There are some top reasons why Long Tail Keywords are target marketing superstring that pulls out the prospects into the sales funnel very successfully:
- Better path of connecting targeted buyers
- Competition is very low or zero competition
- Highly potential to generate brand
- Minimum CPC
- Higher CTR
- Easier to get rank higher
- Conversion Rate (CR) is excellent
- Satisfactory ROI
- Long lasting rank on SERP
- Google indexes about all pages, and so on.
So, take your effort on this chance as much as possible to get the targeted audiences at low cost and low efforts.
9) Conduct Giveaway Marketing
In the marketing battlefield, the giveaway is a sort of crazy target marketing idea. It is a fancy part of the psychographic needs of the prospects that used to look for this sort of chances. This idea simply enables a business to find the targeted prospects for business growth.
Using effective open giveaway content – you can earn your significant potential customers for thriving your business. It’ll not only help you grow 100% email list, boosts your social media followers as well. There are many companies available online to pay you an effective platform that how to use giveaway contents and grow your business.
Here is how to use giveaways and contests to help accomplish quick growth for your small business:
- Set your goal first why you’ll have to run a giveaway.
- You’ll have to select an appropriate prize in money, Coupon, big discount on offer or an electronic device.
- If possible make a partnership with an influencer who will leverage your run better.
- Use a company tool that displays an effective landing page and fascinates audiences.
- Make sure of informing all partied included in the business or out of business social media followers.
- Old customers might be prioritized in the offer.
- Try to make the offer viral using emotional marketing key techniques.
- Focus details of the prize (product) quality and usability.
- Focus the deadline, number of winners and date of winner declaration.
- Never forget to deliver special thanks to every participant end of the run.
Giveaway contest idea actually varies on the nature of product company deals. Here below in the image, there is an example of a giveaway. It was conducted by a giveaway platform provider Rafflecopter for their own growth. It has a free plan for the starters. This sample image can infer you something about a giveaway.
10) Emotional and relationship approach to target marketing
Emotional and relationship marketing integrally can play a big role in your target marketing. It works to bring the strangers into your real practice business funnel. This is a prioritized cognitive effort now the days. It’s working in the strategic social media marketing and content marketing.
Suppose, you’ve generated enough leads using some tools or extension from the strangers’ profiles on LinkedIn. Then, you obviously require to getting permission or verification of the leads. Because you need to approach them the email marketing regularly.
Then, what are the steps come to you that can resolve the obstacles between you and each of the leads? Relationship approaches using relationship marketing.
How can relationship marketing help in your prospecting? It refers to perform the following ways –
- Creating valuable content,
- Sharing your knowledge that solves problem
- Respecting the prospects
- Hearing out prospects voice
- Striving to provide great things
- Paying quality
- Wishing birthday
- Sharing their content
- Taking part in the comment
- Using messenger in real-time
- Group-based customer care, and so on.
Same way, to bring the success in relationship and target marketing, emotional content marketing helps getting targeted leads come closer. And eventually, following the ways get their approval to build an email marketing database.
You might take a look for details of Emotional marketing here which refers to help you the target marketing through –
- Creating brand and trust on product
- Using rich UI and UX of your site
- Mastering your every word
- Mastering your color
- Creating viral posts
- Using influencers relevant emotional quotes
- Conducting necessity marketing
- Dong behavioral marketing
- Following re-targeting, etcetera
Thus, in terms of getting your target marketing success, you’ll have to generate branding sensation as well – using the techniques all above.
Last words
As usually, target marketing is required for the small and medium businesses. It enables the business to use the right marketing key techniques for achieving the significant ROI. This sort of approaches helps to face the price war easily at a minimum budget. Using the key strategies, you can save your enough time, money and efforts securing your best business revenue.
Wouldn’t your business run on like this? Let me read your words.
About the Author Swapan Chandra Sutradhar
Sutradhar is a keen enthusiast in web marketing, a big fan of SEO, Getresponse certified Email marketing Expert, and a global b2b marketing professional - engaged in the business network for long. In his blog time, he love's to work on web traffic for helping small businesses and affiliate marketing people around the web.