SEO trends include numerous ripples of search engine features that helps to stay updated and predict the near future. It seems like only yesterday that SEO was about stuffing keywords and hoping for the best, but the world of SEO has certainly evolved over the years. If you want to stay on top of the ever-changing trends and practices this year, look no further. Here is our list of the top 10 SEO trends and practices in 2023 to help ensure your website reaches its full potential!
Search engine optimization (SEO) is a constantly evolving field as search engines and other websites continually introduce new technologies to alter the way they rank websites. SEO trends help to understand what worked in 2020 may not be effective for the next several years.
To stay ahead of the curve, savvy webmasters and online marketers must stay abreast of emerging trends and best practices. This article will take a look at the top 10 SEO trends and practices that are likely to dominate in 2023.
From artificial intelligence (AI) to voice-activated searches, this article will provide an in-depth analysis of how search algorithms have changed over time, what they may look like in the future, and which trends are likely to become more important than ever concerning improving website ranking.
Additionally, readers will learn why keywords are not as essential today as they were when SEO first started, why linking still matters so much, how mobile devices affect ranking results, and much more. Read on for more information about the future of SEO!
Top 10 SEO Trends in 2023
Search engine optimization (SEO) is an ever-evolving field, and the SEO trends and practices that work to give your business a boost today may not work in 2023.
Ahead of the curve is where you want to be when it comes to SEO and content marketing, so it’s important to have a good sense of what trends are likely to shape SEO over the next couple of years.
Here are the top 10 SEO trends and practices that experts think will be key players in 2023:
1. More Social Engagement
Search engines like Google have always cared about user experience which translates into how often a page is shared as well as reviews that indicate whether or not an audience likes/dislikes a product or service featured on a given page.
Marketers need to start actively participating in social media networks to broaden their digital presence and stay ahead of the competition.
Social media platforms like Twitter, Instagram, LinkedIn, Pinterest, and Facebook, among others, must draw in audiences who value their content and increase visibility to boost rankings. Given that these platforms have greater power over SERPs (search engine result pages).
As the new arrival in the light of world netizens' attention, Tribel, Mastodon, Koo, and Nostr may give a stormy presence in the coming days of the media race. They are the initial version of the cutting-edge, web3-based social networks that are sweeping the internet for more engagement.
2. Mobile-First Indexing
In recent years, the use of mobile devices to access the internet has skyrocketed, and this trend is set to continue.
Consequently, it has become increasingly important for web developers and SEO strategists to design a website that is both highly functional and visually appealing on mobile devices.
Mobile-first indexing refers to the process of prioritizing content optimized for mobile devices over that optimized for desktop or laptop computers when indexing websites on Google.
By 2023, mobile-first indexing will be essential for SEO success. This feature involves a website with:
- structured for mobile users, including features like larger buttons and menus,
- has loading times optimized appropriately based on device type,
- has interstitials minimized or removed (pop-ups),
- has quick tap targets so that links are easy to select on touchscreens,
- uses app-style navigation when possible, and
- takes user experience into account.
In addition, up to 50% of searches now come from voice search technology. Incorporating relevant keywords into your content will help ensure more chances of appearing in search engine results.
Ensuring that website content is well written - using words that are easy to understand - can also help ensure improved rankings.
3. Increased Focus on Voice Search
With voice assistant technology becoming more advanced, marketers need to consider how their content will appear in the context of voice search results.
This means creating content that can capture user intent quickly, as well as optimizing for local searches with location data and long-tail keywords.
Voice Search Optimization
With the increasing popularity of voice assistants such as Alexa, Google Home, and Siri, many businesses are striving to optimize their web pages for voice search.
Voice search optimization is the process of preparing websites to rank better in searches utilizing conversationally-spoken terms rather than keywords.
It involves optimizing page content to provide answers to questions that are most commonly asked in voice searches and adapting keyword lists to reflect natural language queries.
Additionally, businesses may need to consider creating audio content such as podcasts to capture a portion of the voice search market.
To accomplish this, companies must identify key phrases that people might use when speaking into search engines and then tailor their content accordingly.
4. Structured Data
Structured data is a standard used to describe and markup content. It’s a form of self-descriptive HTML code that makes it easier for search engines to index and understand the content of web pages.
Structured data helps search engines provide more contextual results to their users by tagging specific pieces of information on the page such as dates, times, addresses, etc.
It can also be used for ranking pages based on their relevance to user queries. This can result in increased visibility for your website or blog in SERPs.
In 2023, structured data will continue to be one of the most important trends in SEO as webpages become more and more complex with an abundance of different types of media such as images and videos being used to better engage visitors.
Structured data will help search engines better understand the nature and context of each type of media hosted on your website or blog so that it can present its users with more appropriate results based on their interests.
Utilizing structured data will also allow you to gain an advantage over competitors that are not taking this step toward optimization.
5. Artificial Intelligence (AI)
As AI technology continues to evolve, search engines may use AI algorithms instead of keywords when determining search rankings.
This means webmasters must soon become more adept at providing useful data related to images and videos instead of relying solely on keyword relevance if they want their sites ranked highly.
Why Artificial Intelligence?
Since digital marketing continues to grow and evolve in the coming years, Artificial Intelligence (AI) is becoming an increasingly popular tool for SEO and analytics. Using AI in SEO allows organizations to analyze massive amounts of data quickly and accurately.
AI can be used for many different SEO practices such as keyword optimization, content optimization, detecting spam links, personalization, and sentiment analysis. AI has also enabled more accurate analytic data collection and provided new insights into improving user experience.
AI-powered algorithms enable businesses to gain access to a large amount of historical search data quickly, which can then be applied to optimize their content.
AI can be used to analyze the user’s search intent, track user behavior on the website, identify topics that are potentially trending in the future, determine potential competitors in organic rankings, and more.
By providing valuable insights into trends through machine learning models, businesses are better able to understand their target audience’s needs and adjust strategies accordingly to remain competitive in an ever-changing landscape of digital marketing trends.
In addition, with AI-driven tools such as voice search becoming increasingly popular among consumers worldwide, businesses must learn how to tailor content accordingly to capitalize on these rapidly growing opportunities.
Leveraging voice search tools combined with:
- Predictive analytics based on what consumers are looking for now or might need tomorrow.
- That means businesses can effectively offer exactly the type of information users want without having them put forth too much effort searching for it themselves.
- Having a comprehensive understanding of these emerging trends adds value not just for current customers but also for prospects.
6. Video Content Will Be King
Online videos already account for most online bandwidth usage, but as new platforms like Facebook video ads continue to rise in popularity, video content optimization may become something search engines prioritize over text.
For their video content to be easily accessible by viewers across various platforms, businesses need to make sure that their films are properly tagged with pertinent keywords.
What Type of Video Content?
Video content has become an increasingly essential element of successful search engine optimization (SEO) strategies in recent years.
As the demand for this type of content continues to grow, it is only natural that companies should be aware of the different techniques and trends associated with creating effective video content for SEO in 2023.
As part of their overall marketing efforts, companies should be producing videos focused on relevant topics their target audience will search for and use.
Short videos, such as 60-second stories that grab attention while summarizing key points quickly, can pique interest from customers and follow up with related written blogs or other more comprehensive pieces of content.
Additionally, companies should also consider making longer videos to discuss in-depth topics relevant to their product or service.
When creating video for SEO purposes, it is important to optimize title tags, meta descriptions, and transcripts so that it increases visibility across both organic searches as well as film-based platforms like YouTube or Vimeo.
Companies should consider incorporating keywords into the video titles and descriptions to further improve visibility within search engine searches.
Additionally, keywords can also be placed within sections explaining what happens throughout the video on a frame-by-frame basis so that viewers can easily find the parts they are looking for.
Lovely text captions can improve engagement as well as ensure accessibility when sound is not available on particular devices like desktop computers or mobile devices.
Ultimately these steps combined with regular posting worked together in a well-crafted SEO strategy offering businesses an opportunity create reach even greater audiences with their videos in 2023!
7. Link-Building Strategies
Link building is a great ripple in the SEO trends yet, has a profound influence on SEO. It is something that needs to be done regularly to ensure your site remains visible on the web. Developers have come up with new strategies and approaches to link building, several of which are highlighted here:
7.1. Relevant Content Linking
One way you can increase your authority and visibility is by linking related content within your page, helping customers better navigate through your site.
7.2. Liaising with Influencers
This can help you acquire high-authority links from social media influencers who may be enthusiastic about linking to relevant pages on your site if it enhances their credibility as a source of expertise.
7.3. Utilizing Schema Markup
By using Schema markup, search engines can provide more accurate and contemporary information about businesses, allowing them to better understand entities and correlations between them which makes it easier for engines to detect specific information regarding a website’s context and content.
7.4. Boosting Keywords Through Internal Links
- Improve the relevance of your website pages by utilizing internal links which will let search engine crawlers know the typical topics discussed on that page.
- Besides identifying keyword phrases that redirect towards other internal pages on the same domain as well as providing essential inbound links plus outbound ones;
- Enhancing keyword standings while also boosting traffic.
7.5. Guest Posting On High Authority Sources
This method allows businesses or individual websites to partner with other related organizations in exchange for their approval of an article.
They should consider it appropriate enough while also having its multiple major advantages, one of those including acquiring high-quality backlinks from strong domains which enjoy immense trust by search engine bots and helping websites develop a strong reputation online over time too in regards to SEO purposes.
7.6. Link Building With Articles And Case Studies
Companies need backlinks from multiple sources like publications or blogs despite them not officially being associated with such outlets.
But that does not mean one does not influence such resources when looking at leveraging helpful backlinks in connection with developing organic traffic through unique content.
Such as, case studies or articles related to a particular business industry or product lines generated targeting those publications & bloggers would potentially lead to obtaining those desirable (anticipated) backlinks.
Accordingly, by specifically referencing the accompanying internet link(s) within the aforementioned specialized components. Or, gaining approvals on digital PR campaigns being launched occasionally strategically within the digital marketing process.
7.7. Leveraging Q&A Sites For Links & Making Competitor Links Inactive
Often companies tend to overlook or underappreciate various great opportunities stemming from digital marketing techniques.
The question & Answer sites may help to generate links that reasonably promote the site's linking value.
However, when this strategy is successfully implemented, relationally connecting others while still leaving significant space on the advertisement side and avoiding any overt self-promotion could eventually produce indirect benefits.
This is because they may undervalue otherwise when they learn about some organic successes made possible by sharing insight and expertise (well-kept secrets) and giving credit only to specific niche audiences.
7.8. Utilizing Social Media Platforms To Find Links Opportunities
Due to rising consumer influence and users' desire for recognition, businesses with increasing online presence are following the latest trend that revolves around utilizing untapped potentiality via prominent social media channels to create these potential hubs.
Finding link opportunities remains in:
- harvesting quality conversations,
- enhancing brand name significantly over time ultimately,
- resulting in the desire, and
- inviting attention received followers with the intent of transitioning onto converting viewers into lifelong customers.
It becomes higher rate converters shortly after gifting attractive rewards. In social community marketing, you could find links by powerful catalysts that have acquired an immersed formula, increased feeling after generally extended time commitment, suddenly having tailored subscription plans, and matching necessities.
7.9. Engaging With Appropriate Audiences And Subscribers For Natural Backlinking
The influencer market evolving immensely, getting closely monitored and managed by people taking advantage of economically available latest opportunities.
Setting a mindset of investing heavily in manually screening contacts and maintaining an active database ultimately reaping rewards by responding properly and keeping the contact list updated.
However, the recently released Google December 2022 Link Spam Update which is a part of their AI-based spam-prevention system, Spam Brain, may recall again and again to keep all links filtered accordingly.
8. UX, EAT and Helpful Content
Since SEO leaders remark Google Search's Helpful Content update is the game-changing hallmark in 2022, it might emerge in the upcoming years through SEO, UX, and EAT guidelines. The terms UX, EAT, and Helpful content are essentially the great components under a single umbrella of SEO.
Although UX (User Experience) practices the user-centric all things in SEO excluding backlink care, it will keep evolving with technical SEO and web content. Once in the far future SEO maybe died, but UX will get incorporated with CRM (customer relationship management) in the content industry.
Industry insiders believe that "Helpful Content Update" was the game-changing attempt by Google in 2022. The helpful content practice may get more notice to grow in importance in 2023 and beyond.
Following Google EAT Guidelines in 2023 will bring benefits to improve SERP ranking. Since Google loves brands and lets them grow with EAT - and also seeks users to get a better experience, which means search intent gets emphasized, whereas developers choose SEO to get SERP presence anyhow.
In this circumstance, how better you can meet the users' intent on the aspect of competitors' delivery of both content and real product may grow up in 2023 and beyond.
9. AI Written Content SEO Challenge
Artificial Intelligence comes to the users' industry as an unlimited source of benefits - Content Marketing is not out of the due span. Drastically 2022 was the first milestone ripple in the AI-written content industry able to attract its usage in content marketing.
According to Search Engine land, "The ability to create content much more quickly than with human authors is the main advantage of employing these tools. A two-page piece would take a human writer 30 to an hour to write, research, and write, but AI can do it in a matter of minutes".
AI-generated content will play important role in the web content plus tactical marketing campaigns for all types of brands in the SEO trends 2023 and beyond. Because, it saves time, cost, and effort in the content marketing industry.
But who will get the benefits?
Google's helpful content update doesn't allow spammy content anyhow. Also, Google says AI-generated content is against their guidelines. Learning their guidelines may help you define the issues and cleverly recover how to avoid further spam on your AI-generated content.
In terms of on-demand originality and consumer psychology, it is still far behind human-generated content in this year's early stages of development.
This is why human intervention is necessary to make AI-generated content viable in the competitive marketplace. In 2023, this industry might produce a large number of publishing editors.
10. Web3 SEO
SEO people have a little bit of concern about the future of WEB3. Why?
The World Wide Web's newest version is called Web 3.0. It was developed as Web 2.0's replacement. Web 3.0 aims to fix the main issue people have with the internet right now, which is data governance. To do this, Web 3.0 mainly relies on cryptocurrency and blockchain technology.
Now the question arises, what will be the Web3 SEO in 2023 and beyond?
Some people may think Web3 will be remembered as the official reason SEO died, but this is impossible. Because the internet will always be a place where information reigns supreme. SEO will continue to exist as long as search engines exist and consumers need information online.
The most likely scenario is that SEO will change, becoming the same superhero in a new outfit. Businesses will look for strategies to appear in the results as long as individuals continue to utilize the internet for searching. Therefore, SEO best practices will change as online navigational tools do.
To figure out the SEO with Web3 in the coming days, all you need to stay with the Web3 Trends and understand the feature of web3 and how it may grow up in the industry.
Web3 feature includes:
- Decentralized state: Web 3.0 will allow for the distribution of services and applications without the need for a centralized authority.
- Built on the blockchain: Building decentralized services and apps relies on the blockchain. In contrast to the conventional centralized database infrastructure, blockchain technology enables the distribution of data and the creation of new links between services. This enables authentic verification in a decentralized environment.
- Supported by Cryptocurrency: The main form of payment for Web 3.0 services is cryptocurrency. It is a key component that essentially substitutes fiat money.
- Automation and AI: Web 3.0 will feature increased automation. This automation will be mostly driven by Artificial Intelligence (AI) in the web3 industry.
But even after Web3 becomes the accepted and preeminent representation of the internet, Web2 will continue to exist and thrive.
Who Will Dominate The SERP in 2023?
The set of SEO curves that need to be followed up by an SEO practitioner is a common concern. To get dominance on the SERP, the feature of ever-trending SEO may compel you to keep an eye on the trends.
If you conceive at least the basics of trendy terms as pointed ten, out and follow the curves or modified strategies along with the trends - you'll get a clear dominance on the changing SERP among competitors.
Here are the 30 quick tips you may consider to reshape the status quo presence as per changing SERP for dominating the SERP with better SEO-being:
- 1. Research on Search Features and rich results,
- 2. Resolve Google Updates and discoverability issues,
- 3. Understand AI and its effects on content creation,
- 4. Nurture three pillars: Tech SEO, Content, and Link,
- 5. Care about on-page factors, prioritize accessibility,
- 6. Retreat off-page factors whether matter,
- 7. Gradually get experience in SEO performance.
- 8. Keep an eye on the SERP Changing seriously.
- 9. Understand Complex SEO and search behaviors. Whether pogo-sticking or bounce rate, poor UX, or anything - let you know the reason.
- 10. Conduct SERP feature evaluation. Since new SERP features are emerging like never before. Retreat what you consider to be the most important game changers.
- 11. Emphasize quality for ranking.
- 12. Integration of different engines on each engine.
- 13. Understanding keywords or queries.
- 14. Care about mobile or multi-device experience.
- 15. Avoid "Zero Click" in SEO.
- 16. Take care of all according to the Google updates in 2022.
- 17. Emphasize web stories that are pretty powerful to generate 10 times more crazy traffic.
- 18. Do not ignore social signals that provide passive ranking juice.
- 19. You may embed your short videos or special content in the web stories from social media like YouTube, Instagram, Facebook, Twitter, or TikTok.
- 20. Fix UX with all-device-friendliness
- 21. Keep your site's layout clear and usable,
- 22. Maintain your site-load fast
- 23. Keep your content with the inverted pyramid method. The journalistic way such as, first "need to know", then "nice to know".
- 24. Improve search visibility.
- 25. Use clear formatting with visual elements. Keep up a maximum of 85 characters per line, 3 - 4 sentences per paragraph, and break up text using visual elements in a reasonable place in the content.
- 26. Implement EAT in each of your posts.
- 27. Make sure your use relevant link for internal linking with organic text on each anchor.
- 28. Keep your content fresh and up to date.
- 29. Use powerful tools to multiply your search results, and
- 30. Keep your competitors and keyword research at the top.
Make sure you do things again and again and strive to get perfection Then you must reach your goal of dominating the SERP in 2023.
Fortunately, big SEO tech companies are taking competitive tools seriously and engaging with the trends to resolve further curves and queries. This is why top-recognized SEO tools, such as Semrush, SE Ranking, and Mangools, are the pretty solution for businesses.
SEO trends are a pretty addition to enhancing organic search mastery achievements. Following SEO trends you may get help understanding the latest search behaviors and engines' directions on how to go with the SEO curves for better results.
But remember, to succeed, keep it additional - basic first. You shouldn't concentrate on trends unless you have a strong basic. So, stick to your fundamental strategies and use SEO-friendly language. Since the fundamentals provide a solid foundation for the finest SEO, all current SEO trends have an additional flavor to strengthen your SEO.