Top 25 Mistakes You Should Avoid with Right SEO Key Techniques
The Right SEO always goes with the time of Search Engines’ dates and updates and grows with the natural adequate usage of search engine-friendly techniques for your dynamic, flexible, and responsive business outcome. You might have checked out your business website and worried about the penalized or stagnated or downward ranking.
You may be trying to find out the right SEO key techniques to fix issues – but not finding the ways. So, after a long striving to follow the guidelines of the respective search engines, eventually, you have decided to hire a consultant.
It’s a common phenomenon because you do have not enough time to be an expert on all issues that happens due to various causes.
But, in the meantime, from the long troublesome, you might have realized that if you could know the basic SEO errors that have been piling up due to bad SEO, old SEO, or without SEO, then you could solve the issues further yourself. From that realization, now you might confidently guide your hired consultant very well so that they could satisfy your cent percent.
SEO Mistakes and Right SEO Key Techniques
Yes, what you have to guide your hired SEO consultant, or what you need to measure out the causes of lower rank, worse SERP rank, and invalid rules of the Search Engines to fix the issues appropriately, are here in a checklist of 25 SEO mistakes you should avoid at any expense:
1. Keywords that don’t focus on the content
The Keywords that lack the focusing capability of the content are a big SEO disorder. Selection of the Right Keywords is very important to boost your site promotion through Search Engines. Because users are not capable of finding out the expected sites around the web without using keywords in search engines.
The keywords are representative focus points of the content for Search Engine users, used to place in the URL or permalink, title tag, first heading tag, content body, and so on.
You shouldn’t use single keywords or single-word keywords, or too many long keywords. You should avoid keywords that are not competitive or too much competitive as well. The keywords will be worth it if they are convertible and more than one keyword go in the SERP rank.
The right SEO key techniques go with the Google Hummingbird update that refers to the keywords that should be placed naturally, paying attention to the ‘search intent’ of the users instead of what they stuff as text in the search engine.
2. Ignoring Sitemap Submission
Most of webmasters deliver the sites to their clients without building a sitemap. Then you might ignore its need, but it needs for your site’s SEO.
Because Google finds the paths to crawl the pages of the site following the sitemap. So, a site map shows the way to the search engines that were the location of your site’s pages. That’s why you should care about a site map during your on-page optimization.
3. Not Updating Your Old Posts
Ignoring the maintenance of content is a big part of SEO mistakes for the search traffic requirement. Google prefers curative operations on the contents of the old post for an update in terms of adding new values for the users. In another sense of Google’s update, the old contents deserve reforms in values subject to the new rules of the search algorithm.
4. Poor Site Design for SEO
You would like to achieve a good run of SEO on your site, but the design of your site doesn’t support it, and is a big behind. Then, you shouldn’t ignore the form of poor structure any longer to fix an SEO-friendly design by hiring a reliable web designer or developer.
You should focus on the required points of the search traffic that are targeted to be obtained through SEO you needed to be integrated therewith the site structure.
5. Ignoring On-Page SEO
It’s a big mistake if you ignore the On-Page Optimization in your site because its foundation of SEO success bears the real weight of the right SEO key techniques, although its job is about one-fourth of the total activities.
This base of On-page SEO signals Search Engines about the status of its content, whether the site or page is ready to deserve the SE’s support. So, you must carry out the On-page SEO first before starting Off-page SEO operations.
6. Only Write for SEO Instead of Readers
Your writing stuff is needed rank and you do write accordingly is a big mistake. Your write-up should be for your readers and it’s final. You should re-write and re-shape the write-ups according to your right SEO key techniques, but not the whole write-up should be started in Search Engine only.
If you really would like to go writing for Search Engine inclusion only, then, you might have got your content crawled, got traffic once even, but never they come back to engage. Because they would find the intent of your write-up not for them, just the ranking stuff.
Because what they want to suck from the content is valuable, and it’s their intent from your stuffing. The readers’ intent is good content and they are seeking good style, good thought, and unique expression of the writers.
7. Wrong Anchor Text
If you still use exactly matched anchor text, keyword-rich anchor text, and brand-related text in the practice of anchor texting, you should stop, because updates of Google do not permit them naturally.
Exact match anchor text signals to the Google Search Engine that the link is rather built by webmasters, who do not deserve it because of manipulative pollution. So, in terms of the natural anchor text, you should keep up a note of the issues for the right SEO practice.
8. Black-Hat SEO
A big wrong goes with the way of black hat SEO practice, which has no more space in the SEO after introducing the latest update of Google Hummingbird. Suppose, you have got an excellent ranking and traffic stream using automatic blog commenting or publishing articles on huge sites.
But once upon a sudden penalized for such illegal practice. Then, every effort and dream will be disappearing over the day.
9. Content Duplication
Copy and pasting from own page to another page or from another’s page to own page is spam practice, and Google penalizes the site due to such ill practice. Copy-paste from another’s sites is illegal and violates the copyright. If you find someone who has duplicated your content through copy, and paste, you can report the issue to remove from Google.
In the case of certainly needing to use the duplicate content within your site, you might use the ‘rel= canonical’ tag, so that you may protect your site from Google treating the page content as duplicated.
10. Slow Loading Speed
The slower site loading speed is a bigger SEO issue and should be resolved. Google relies on user data to operate the issue of such loading time. Google counts the server speed, CDN signals, and other issues with site speed. All these issues needed to be fixed for a safe minimum speed limit so that the bounce rate could be happening at a level of significant acceptability.
11. Ignoring content marketing
The world’s SEO strategy and techniques are being changed and its common phenomenon is to be changed drastically and naturally. There is no scope to hold on to the old strategies or keep the site static or laggard after finding your new site, from a designer or developer because you need traffic, conversion, customer, and prospect.
So, new SEO that compiles the content marketing, creating pure content regularly for user engagement, building links, and growing area of social seeding. To happen the maximum traffic and conversion, you should win the SERP rank one on the significant number of keywords through the adequate usage of content marketing techniques.
12. Permalinks without Keywords
A permalink or URL without keywords is silly and missing proper usage and the opportunity to suck SEO juice from strategic search marketing techniques. The presence of keywords on the Permalink provides a good signal to the Search Engine to appreciate the page for favor consideration and grows chances to increase the rank in SERP.
And the presence of the due Keywords also go hundreds of shares in social areas and also spread the scope of social signals to Search Engines. So, you could repair your permalink including an influential keyword to gain the benefits.
13. Lack of Mobile Friendly Site Design
Mobile devices are more flexible in mass usage by potential customers that no one could deny their strategy to earn the system for increasing traffic achievement. All the search engines including Google always go with the time of people’s intention for the proper fulfillment of their needs.
Google’s Hummingbird update has happened caring the people’s various mobile devices, where they would like to pay their ‘anytime’ instant seek for the required information using their flexible devices. So, your site requires being integrated with the scope of responsive design so that every potential user could find the site for easy access.
14. Link Purchase and Advertisement
You might forget that webmaster guidelines do not permit the paid linking SEO practice that harms the natural atmosphere of the web.
Link buying and selling for SEO or advertisement both are forbidden by the major search engines due to do-follow link manipulation cause. That is why, Google algorithmically targets the paid link user and provider on both sites and hears from the visitors what they report.
Then they check the issues and penalize the corrupted sites.
But, Bing controls this practice by sending spam factors to potential sites and penalizes the site temporarily excluding it from the search engine on the basis of frequent feedback from the spam factors. So, you should keep up a clear sense of the issue before going on the paid link practice.
15. Hire A Stinky SEO conductor
It’s unexpectedly bitter to say that hiring a stinky SEO consultant is one of the biggest SEO mistakes. In the case of a significant portion of hired SEO consultants, you could discover that there is no consistency between their say and do. This pretty fact is available if you could query the achieved SERP and PR status of their own SEO sites.
There are many examples around the web and forums in favor of such mistakes and the victim site owners or managers had to hire again for their SEO fulfillment. Why?
Because, they hired, but most perhaps, didn’t check out the issues below:
- Google guideline knowledge
- Previous proven tracks on own SEO works,
- Level of knowledge and understanding of your product or brand,
- Proven record generating high-value, informative, and engaging content,
- Sense of content approval value to the search engines as per their various updates (such as Google’s Panda, Penguin, and Hummingbird)
- Landing page value to maximize the conversion,
- Author Rank Importance
- High juicy link-building records and so on.
In fact, these are the major grasping issues, that could guide you also to select the right SEO professional who would be capable of rewarding your site with a real-valued SEO.
16. Importance of PageRank rather than Author Rank and SERP Rank
A big wrong goes with excessive importance on PageRank rather than Author Rank or content position in the SERP. A PageRank is not the guaranteed indication to drive targeted traffic to the content.
But SERP rank demands more importance as a revealed indicator because it shows where the content position is, whether it is upper or lower in the query result page, and how much it claims SEO support to make the content available to the target visitors, so on.
Same way, Author Rank has also been deprived the significant usage through generating informative content, engaging content, and content marketing with the right set-up Google profile.
Unfortunately, if you check out this issue with the home pages of hundreds of SEO bloggers, you could find most of the sites didn’t yet secure the authorship status with Google profile linking, although they generate good content. If your blog is still undone with the author link and the SERP note is out of your count, just now you should fix the points for your best harvest from healthy SEO.
17. Link Quantity Rather than Quality
There is still a misconception to emphasize on link quantity among the newbie SEO community, who priors to pile up links rather than quality control. Why you should stop it is well said in the Penguin updates of Google.
The bonafide professionals, as well as clever clients, have agreed with the quality link building in terms of the right SEO key techniques.
Then, to win the way through manual attempts, you should make sure that backlinks are coming from relevant, non-paid, natural, not keyword-rich, not exact match anchor text, high-value content, and trusted sites. So, you should determine if fixing the combination of both that link quantity will be led by link quality as much as possible.
18. Delay in to Start of SEO and URL submission
This is the wrong job to keep pending the SEO on your new website. It’s wise to include the SEO decision to be started from the beginning of launching your site so that the base of on-page SEO could be formed to match with the stuffing contents as well as search engines for successful next campaigns.
Many site owners used to take the time to submit their URLs to search engines is another wrong approach in SEO. Although this process is associated with starting the SEO so that you could find your site indexed soon through submitting a link to a high PR site, it’s best to submit your URL to the major search engines first after launching the site.
19. Generating Thin Content
It’s a wrong approach to ignore the rich value of content during creation. Suppose, you know that content is king, but you might not know enough about how to generate content to be king.
In that regard, you could find available stuff to read on the web or Google webmaster guidelines. You couldn’t get in the expertise zone as a blogger to generate sound content until you could able to add the values like the below:
- Unique content
- Engaging content
- Individual style content
- Link worthy content
- Content for readers first, instead of SEO
- Content with insight/info-rich values of the issue
- Creative infographics or reasonable image
- Relevancy the topics
- A comprehensive reasonable size of the content and so on.
20. Ignoring Keywords in Title Tag and H1 Tag
The Title and first heading of both of the tags are focus points that represent the article’s summary within a brief sentence. And that’s why they both deserve keywords like other defined places to fasten the article with search engines who send the signals to them for crawling and indexing. In these places, ignoring keywords is an SEO mistake.
Especially, since a title tag of the write-up appears in the SERP and ultimately claims to have a keyword to contribute its SEO to the users. So, it’s remarkably missing to avoid these two focus points without placing keywords for SEO value.
21. Forget to Image Optimization
Ignoring image optimization is common for newer bloggers, who used to avoid it or optimize the image partially. As images are not the image of the search engines, they read them like text as like as text body.
That is why you should not forget to bring around in content optimization value following jobs of the right SEO key techniques below:
- Placing descriptive and plain text in image file names with keywords.
- Avoid generic names in an image file name
- Clean text for ALT tag names without a keyword, but ALT attributes with keywords.
- Image dimension or size optimization
- Reduce file size to control page load time
- Select the right image file, such as JPEG, PNG, GIF, or BMP
- Text images of specific font styles should follow the same in their ALT attribute text.
- Image sitemap submission in search engines, and so on.
22. Ignoring the Contact Us page
The website, you’ve launched today, should enable the ‘contact us’ page tomorrow without delay, not the day after tomorrow. Because Google prefers your proper contact information with a recognizable status that consistently matches your whois info so that they could find your real authorship. In fact, it favors Google to influence your site’s SEO value.
23. Dependent on Google only
Often you might find that in the case of every major change in the Google algorithm, worldwide SEO professionals strongly react to pros and cons.
Because, in such changes, experts really find lots of examples who got huge losses due to drastic fall of PageRank or other destroy in business parameters correlated with the SEO functions.
This circumstance, ultimately, raises a question, why do you need to depend on only one system for the business technique? Why you shouldn’t go with another system also so that your risks do not rush you on zero ground.? Yes, it’s wise advice to pick the possible other methods also for your risk portfolio.
24. Guest Blogging for SEO
Guest blogging is now a big SEO mistake, no longer alive and glamorous or juicy for the common SEO professionals. Because, now, do-follow links in guest blogging is spam deal.
After releasing a cautionary blog announcement by Google spam fighter and SEO guru Matt Cutts on 20th January 2014, now there is nothing scope to go back to the old practice without following superior rules because day by day penalized companies are being webbed out in the news around the world due to so-called piled links in the long past.
But within the due risk, experts have got to change their strategic form of guest blogging with a new uniform ‘contributor’, so that they could skip the spam algorithm in Matt’s server side, most perhaps.
That’s okay and possible for the world leaders like Moz or Mashable who follow the superior rules of high-value organic write-ups, but not for the mass tailors who would like to pile the links in greed of SEO only, instead of authority branding. So, you shouldn’t forget to skip the spam practice to protect your long achievement.
25. Ignoring Google Webmaster Tools and Google Analytics
Obviously, a big mistake goes with the ignoring use of great tools like Google Analytics and Google Webmaster Tools. They both integrated perfectionist and most effective tools that provide more detailed information on your website statistics.
It provides information on your SEO performance to direct you to the right SEO Key techniques, improve your page’s indexing, check crawling errors, backlinks in the site, duplicate content, traffic source, keywords used in queries, website bounce rate, eCommerce tracking script that for measuring revenue earns from organic traffic and various relevant basic metrics to improve your site, and so on.
Using these statistics you could find the best scope to improve your website and could gain more traffic and conversion.
Conclusion
So, in striving of fixing the above 25 SEO mistakes, pay your furthest comprehensive efforts for your business success. There’s no way without respecting white hat SEO practices and following the guidelines of the search engines for your sustainable business growth. To grow up naturally, a closer look should pay to the time-to-time changes of search engines as well.
Now, it’s your turn to leave your comment on the issues you might disagree with or have further inclusion.
About the Author Swapan Chandra Sutradhar
Sutradhar is a keen enthusiast in web marketing, a big fan of SEO, Getresponse certified Email marketing Expert, and a global b2b marketing professional - engaged in the business network for long. In his blog time, he love's to work on web traffic for helping small businesses and affiliate marketing people around the web.