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The Right SEO always goes with the time of Search Engines’ dates and updates and grows with the natural adequate usage of search engine friendly techniques for your dynamic, flexible and responsive business outcome. You might have checked out your business website and worried with the penalized or stagnated or downward ranking. You may be trying to find out the right SEO key techniques to fix issues – but not finding the ways. So, after a long striving following the guidelines of the respective search engines, eventually, you have decided to hire a consultant.
It’s a common phenomenon because you have no enough time to be an expert on all issues what happens due to various causes. But, in the meantime, from the long troublesome, you might have realized that if you could know the basic SEO errors what has been piling up due to bad SEO, old SEO or without SEO, then you could solve the issues further yourself. From that realization, now you might confidently guide your hired consultant very well so that they could satisfy you cent percent.
Yes, what you have to guide to your hired SEO consultant, or what you need to measure out the causes of lower rank, worse SERP rank and invalid rules of the Search Engines to fix the issues appropriately, are here in a checklist of 25 SEO mistakes you should avoid at any expense:
The Keywords that lack focusing capability of the content is a big SEO disorder. Selection of Right Keywords is very important to boost your site promotion through Search Engines. Because users are not capable finding out the expected sites around the webs without using keywords in search engines. The keywords are representative focus points of the content for Search Engine users, used to place in the URL or permalink, title tag, first heading tag, content body, so on.
You shouldn’t use single keywords or single word keywords, or too many long keywords. You should avoid keywords that are not competitive or too much competitive as well. The keywords will be worth if they are convertible and more than one keyword go in the SERP rank. The right SEO key techniques go with the Google Hummingbird update that refers the keywords should be placed naturally, paying attention to the ‘search intent’ of the users instead of what they stuff as a text in the search engine.
Most of the webmasters deliver the sites to their clients without building a sitemap. Then you might ignore its need, but it needs for your sites SEO. Because Google finds the paths to crawl the pages of the site following the sitemap. So, site map shows the way to the search engines that were the location of your site’s pages. That’s why you should care a site map during your on-page optimization.
Ignoring maintenance of content is a big part of SEO mistake for the search traffic requirement. Google prefers the curative operations on the contents of the old post for an update in terms of adding new values for the users. In another sense of Google’s update, the old contents deserve reforms in values subject to the new rules of the search algorithm.
You would like to achieve a good run of SEO on your site, but the design of your site doesn’t support it, is a big behind. Then, you shouldn’t ignore the form of poor structure any longer to fix an SEO friendly design hiring a reliable web designer or developer. You should focus the required points of the search traffic that are targeted to be obtained through SEO you needed to be integrated therewith the site structure.
It’s a big mistake if you ignore the On Page Optimization in your site because its foundation of SEO success that bears the real weight of right SEO key techniques, although it’s job is about one-fourth of the total activities. This base of On-page SEO signals Search Engines about the status of its content, whether the site or page is ready to deserve the SE’s supports. So, you must carry out the On-page SEO first before starting Off-page SEO operations.
Your writing stuff are needed rank and you do write accordingly is a big mistake. Your write up should be for your readers and its final. You should re-write and re-shape the write-ups according to your right SEO key techniques, but not the whole write-up should be started in Search Engine only. If you really would like to go writing for Search Engine inclusion only, then, you might have got your content crawled, got traffic once even, but never they come back to engage. Because they would find the intent of your write up that not for them, just the ranking stuff. Because what they want to suck from the content is value, and it’s their intent from your stuffing. The readers’ intent is good content and they are seeking for the good style, good thought and unique expression of the writers.
If you still use exactly matched anchor text, keyword rich anchor text and brand related text in the practice of anchor texting, you should stop, because updates of Google do not permit them natural. Exact match anchor text signals to the Google Search Engine that the link is rather built by webmasters, who do not deserve it because of manipulative pollution. So, in terms of the natural anchor text, you should keep up a note on the issues for right SEO practice.
A big wrong goes with the way of black hat SEO practice, which has no more space in the SEO after introducing the latest update of Google Hummingbird. Suppose, you have got an excellent ranking and traffic stream using automatic blog commenting or publishing articles on huge sites. But once upon a sudden penalized for such illegal practice. Then, every effort and dreams will be disappearing over the day.
Copy and paste from own page to another page or from other’s page to own page is spam practice, and Google penalizes the site due to such ill practice. Copy paste from other’s site is illegal and it violates copyright. If you find some who has duplicated your content through copy, paste, you can report the issue to remove from Google. In the case of certainly needed to use the duplicate content within your site, you might use ‘rel= canonical’ tag, so that you may protect your site from Google treating the page content is duplicated.
Slower site loading speed is a bigger SEO issue, should be resolved. Google relies on user data to operate the issue of such loading time. Google counts the server speed, CDN signals and other issues with site speed. All these issues needed to be fixed for a safe minimum speed limit so that bounce rate could be happening in a level of significance acceptability.
The world SEO strategy and techniques are being changed and its common phenomenon to be changed drastically and naturally. There is no scope to hold on the old strategies or keep the site up in static or laggard after finding your new site, from designer or developer, because you need traffic, conversion, customer, and prospect. So, new SEO that compiles the content marketing, creating pure content regularly for user engagement, building links and growing area of social seeding. To happen the maximum traffic and conversion, you should win the SERP rank one on the significant number of keywords through the adequate usage of content marketing techniques.
Permalink or URL without keywords is a silly missing of proper usage the opportunity to suck SEO juice from the strategic search marketing techniques. The presence of keywords on Permalink provides a good signal to the Search Engine to appreciate the page for favor consideration, grows chances to increase the rank in SERP. And the presence of the due Keywords also go hundreds of shares in social areas also spread the scope of social signals to Search Engines. So, you could repair your permalink including an influential keyword to gain the benefits.
Mobile devices are more flexible in mass usage by the potential customers that no one could deny their strategy to earn the system for increasing traffic achievement. All the search engines including Google always go with the time of people’s intention for the proper fulfillment of their needs. Google’s Hummingbird update has been happened caring the people’s various mobile devices, whereas they would like to pay their ‘anytime’ instant seek for the required information using their flexible devices. So, your site requires being integrated with the scope of responsive design so that every potential user could find the site for easy access.
You might forget that webmaster guidelines do not permit the paid linking SEO practice that harms the natural atmosphere of the webs. Link buying and selling for SEO or advertisement both are forbidden to the major search engines due to do-follow link manipulation cause. That is why, Google algorithmically targets the paid link user and provider both sites, and hear from the visitors what they report. Then they check the issues and penalize to the corrupted sites.
But, Bing controls this practice sending spam factor to the potential sites, and penalizes the site temporarily excluding from the search engine on the basis of frequent feedback from spam factor. So, you should keep up a clear sense on the issue before going on the paid link practice.
It’s unexpectedly bitter to say that hiring a stinky SEO consultant is one of the biggest SEO mistakes. In the case of a significant portion of hired SEO consultants, you could discover that there is no consistency between their say and do. This pretty fact is available if you could query the achieved SERP and PR status of their own SEO sites. There are many examples around the web and forums in favor of such mistakes and the victim site owners or managers had to hire again for their SEO fulfillments. Why?
Because, they hired, but most perhaps, didn’t check out the issues below:
In fact, these are the major grasping issues, could guide you also to select a right SEO professional who would be capable rewarding your site a real-valued SEO.
A big wrong goes with excessive importance on PageRank rather than Author Rank or content position in the SERP. A PageRank is not the guaranteed indication to drive targeted traffic to the content. But SERP rank demands more important as a revealed indicator because it shows where the content position is, whether it upper or lower in the query result page and how much it claims SEO support to make the content available to the target visitors, so on.
Same way, Author Rank has also been deprived the significant usage through generating informative content, engaging content and content marketing with a right set up Google profile. Unfortunately, if you check out this issue with the home pages of hundreds of SEO bloggers, you could find most of the sites didn’t yet secure the authorship status with Google profile linking, although they generate good content. If your blog is still undone with author link and the SERP note is out of your count, just now you should fix the points for your best harvest from healthy SEO.
There is still a misconception to emphasize on link quantity among the newbie SEO community, who priors to pile up links rather than quality control. Why you should stop it is well said in the Penguin updates of Google.
The bonafide professionals, as well as clever clients, have agreed with the quality link building in terms of right SEO key techniques. Then, to win the way through manual attempts, you should make sure that backlinks are coming from relevant, non-paid, natural, not keyword rich, not exact match anchor text, high-value content, and trusted sites. So, you should determine it fixing the combination of both that link quantity will be led by link quality as much as possible.
This is a wrong job to keep pending the SEO in your new website. It’s wise to include the SEO decision to be started from the beginning of launching your site so that the base of on-page SEO could be formed to match with the stuffing contents as well as search engines for successful next campaigns.
Many site owners used to take the time to submit their URL search engines is another wrong approach in SEO. Although, this process is associated with starting the SEO that you could find your site indexed soon through submitting a link to a high PR site, it’s best to submit your URL to the major search engines first after launching the site.
It’s a wrong approach to ignore the rich value in content during creation. Suppose, you know that content is king, but you might do not know enough how to generate content to be king. In this regard, you could find available stuff to read around the web or Google webmaster guidelines. You couldn’t get in the expertise zone as a blogger to generate sound contents until you could able to add the values like below:
The Title and first heading both of the tags are focus points that represent article’s summary within a brief sentence. And that’s why they both deserve keywords like other defined places to fasten the article with search engines who send the signals to them for crawling and indexing. In these places, ignoring keywords is an SEO mistake. Especially, since a title tag of the write-up appears in the SERP ultimately claims to have a keyword to contribute its SEO for the users. So, it’s remarkable missing to avoid this two focus point without placing keywords for SEO value.
Ignoring image optimization is common for newer bloggers, who used to avoid it or optimize the image partially. As images are not the image to the search engines, they read it like text as like as text body. That is why you should not forget to bring around in content optimization value following jobs of right SEO key techniques below:
The website, you’ve launched today, should enable ‘contact us’ page within tomorrow without delay, not the day after tomorrow. Because Google prefers your proper contact information with a recognizable status that consistently matches with your whois info so that they could find your real authorship. In fact, it favors Google to influence your site’s SEO value.
Often you might find that in a case of every major change in the Google algorithm, worldwide SEO professionals strongly react pros and cons. Because, in such changes, experts really find lots of examples who got huge losses due to drastic fall of PageRank or others destroy in business parameters correlated with the SEO functions. In this circumstance, ultimately, raise a question, why you need to depend on only one system for the business technique? Why you shouldn’t go with another system also so that your risks do not rush you on the zero ground.? Yes, it’s wise advice to pick the possible other methods also for your risk portfolio.
Guest blogging is now a big SEO mistake, no longer alive and glamorous or juicy for the common SEO professionals. Because, now, do-follow links in the guest blogging is spam deal. After releasing a cautionary blog announcement by Google spam fighter and SEO guru Matt Cutts on 20th January in 2014, now there is nothing scope to go back with the old practice without following superior rules, because day by day penalized companies are being webbed out in the news around the world due to so-called piled links in the long past.
But within the due risk, experts have got to change in their strategic form of guest blogging with a new uniform ‘contributor’, so that they could skip the spam algorithm in Matt’s server side, most perhaps. That’s okay and possible for the world leaders like Moz or Mashable who follows the superior rules of high-value organic write-ups, but not for the mass tailors who would like to pile the links in greed of SEO only, instead of authority branding. So, you shouldn’t forget to skip the spam practice to protect your long achievement.
Obviously, a big mistake goes with the ignoring to use the great tools like Google Analytics and Google Webmaster Tools. They both integrated perfectionist and most effective tools that provide more detailed information on your website statistics. It provides information on your SEO performance to direct you to right SEO Key techniques, improve your page’s indexing, checks crawling errors, back links in the site, duplicate content, traffic source, keywords used in queries, website bounce rate, eCommerce tracking script that for measuring revenue earns from organic traffic and various relevant basic metrics to improve your site, and so on. Using these statistics you could find the best scope to improve your website and could gain more traffic and conversion.
So, in strive of fixing the above 25 SEO mistakes, pay your furthest comprehensive efforts for your business success. There’is no ways without respecting white hat SEO practices following guidelines of the search engines for your sustainable business growth. To grow up naturally, a closer look should pay upon the time to time changes of the search engines as well.
Now, it’s your turn to leave your comment on the issues you might disagree or having further inclusion.
Sutradhar is a keen enthusiast in web marketing, a big fan of SEO and a global b2b marketing professional, engaged in the business network for long. In his blog time, he love's to work on web traffic for small business and affiliate marketing.