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Are you the beginner in the content lab? This is for you. You might know the content marketing world is more competitive that everyone strives to create the best content on his site to reach at every targeted customer faster and more accurately.
It’s audience habit to find sharing useful content that goes viral spreading out around the web.
In this content marketing era, your real time web marketing strategy needs to be gone together with the collaboration between useful heat content and SEO-friendly content. There’s no better alternative of your ‘good content’ to build the ‘brand value’ of your small business since quality is the driving fuel of the branding.
Google loves fresh content, ranks higher in real value. It administrates 90% of the searches using search algorithms (of Panda, Penguin, and Hummingbird) to keep the content up spam-free and safe for the audience. But we still love Google carefully, and that’s why some of the strategic tweaks are strongly required for on-page optimization.
Let’s get a step by step campaign how to be created a delicious post and how to be ranked out it on some purposive keywords for search visibility.
The 18 steps are:
As a focal center of the whole article, the title you’d like to choose should be easy and catchy, but insightful and informative of course. Make sure your title is within your profound range of telling your habitual story to the audience. Search Engines love the title first as the biggest tag of the content; then, obviously the main keyword in the title that adds more visibility invitation to the Search Engines. So, make sure the title is comprised with the main keywords whether it’s long or short tail. The title starts with ‘how’, ‘why’,’ top’ and ‘step by step’ usually grab more attention for audience engagement.
The keywords are actually one of the key elements to building SEO-friendly content. They provide key inferences to the Search Engines, like other heading tags, provide messages to the Search Engines to figure out the organic value of the whole content. Besides, why you need to fix them in your organic content is a matter of audience demand. Because people query their search using these keywords to find out their expected product or story. So, try to understand what your audience is looking for, and select your keywords accordingly so that they really represent your whole story organically for the maximum audience engagement. You could get a help of Google Adwords Keyword Planner to make an initial list on the basis of search volume before picking out your final two main keywords.
Long tail keywords are stronger and more powerful because they are more semantically delicious to the Hummingbird of Google. In fact, most of the queries today, especially in short devices like the Smartphone and Tab, go into the long tail. You could get the help of UberSuggent, an excellent tool that delivers appropriate long tail keywords what audience search for. It will help you find out your long tail keywords upon your core topic word. Keep limit of your long tail keywords within 70 characters. Anyhow, your keyword usage in the content should be natural. To avoid the unnecessary keyword stuffing, two long tail keywords (there with the two main keywords) are significant for your whole content.
It’s importantly required to know the competitors’ strategy with the same keywords what you would like to use. Check out how much sharing useful content they made! It’ll help you strategically figuring out your duties how much you need to be more strategic to overtake them. Normally, go search with the keywords you selected into Google or Bing engine to pick out the URL list from the SERP. Then, you do check out their competitiveness using Open Site Explorer. This tool, as well as Keyword Planner, will help you a lot to find out the keyword ideas select them finally.
If you’re quite a beginner in content writing, take this way to make a list of organic words that they are branching out from the keywords in favor of the article topic. You could use the way of wise mapping to grow this tree of synonyms or related words vocabulary for a useful heat content. It will leverage your writing and help you to improve your content methodologically.
On the basis of the content tree that organized using keywords, mind mapping pack, and other ideas, the content could be started plotting out textually for a clear skeleton for your easy adding of healthy flesh on the bones. And yes, bullet points are important for you might go under h3 or h4 tags in terms of a rich content.
Here is the step to create an epic textual content fleshing out the nutritious words on every point of the pre-plotted plan. Let it take easily to focus the points on the basis of key issues step by step. Play the write up like a talented story teller in the spirit of the title. Write it for your audience, not for search engines. Your real exposure will have happened from your audience counter, if you furnish the useful information lively and creatively what they seek to be engaged through the keywords, meta description, and catchy title.
Keep the keywords up naturally four or five times each in the content by uniform distance without disrupting your story rhythm. The total length of the textual content shouldn’t be less than 800 words in terms of SEO-friendly content benefits, although it depends upon the story nature. More length means more scope to put more keywords and build more tags as well increase rank value. Forget keyword stuffing that harms the organic value of the content when they are placed forcefully denying the natural trend of the topic description.
An appropriate image is more important than the whole text of the content because it provides the quick meaning of the content that invites the audience to stay engaged. So, the image should be profoundly relevant to the topic as a useful heat content, clearly purposeful and high-value graphics.
Image optimization is the second biggest job in content marketing. A properly optimized right image could bring a lot of traffic. Simply go with following sub-steps to optimize your images in the content:
In the caption slot of the image, write a significant text as a part of the content, although it doesn’t carry any SEO value. But it helps visitors to avoid bounce from the SERP.
Edit your URL structure, inserting the main keyword within brief length as minimum as possible.
Because search engines take a closer look at your post URL structure to figure out its complete meaning that reflex the whole content. On the visitors’ side, they could easily understand what content of the site they are visiting. That’s why the title or a main reflective part of the title, including keyword is crucially required to be adopted in the URL structure.
Internal links are importantly needed for your SEO-friendly content in the site, because of its navigational good role for the visitors as well as search engines. Internal links play relevancy like inbound links, helps visitors to navigate other relevant pages or topics within the site easily. It happens visitors’ engagement longer on your site and shows the site credibility by enough resources. Same way, internal links also leverage to the search engines move paving out the path demonstrating other relevant influential pages. So, try to build internal links as more as possible keeping up relevancy.
The right anchor text usage is great to find traffic on your site. But, Google is frequently changing their anchor text policy. After the last Penguin update, Google doesn’t allow ‘exact match anchor text’ and ‘keyword rich anchor text’ as well. So, to get safer SEO benefits from anchor text, use the texts such as “For details more on ABCD, or “Learn more at the SOURCE” or “Furthermore information on XYZ” or such a text that doesn’t carry any keywords on your hyperlink text slot.
An optimized condition of tagging in a content is more important to the Search engines for topic ranking. A brief keyword that focuses the whole content is required to be tagged. Remember that, a similar meaning of multiple tags harms the site due to the creation of unnecessary and excessive tag for the same content. Because you know mainly the content is being represented by the title on the site. As, for example, email, emailing, email-campaign, email-campaigning, these tags are about same, needless to create all these tags whereas “emailing” is enough having the same meaning.
Meta description is a big matter to search engines as well as the audience. It’s a motivating masterpiece of inviting part of the sharing useful content to the audience. They become influenced first reading this text in the SERP before clicking on the link. So, make sure to keep up a most motivating textual description within 150 characters, including keywords, during your content publishing finally. It is important to search engines for your content recognition as well as ranking in the SERP as well.
(a) Originality: Make sure your content is unique or virgin. You might check out its organic status using plagiarism testing tools.
(a) Informative: Make sure content is enough up-to-date with rich information and reliable reference so that competitors do not find space to overtake your content.
(b) Engaging: Rich content with adequate information as well as the easy digestive style of write-up could draw your traffic to be engaged for the further lead. So, make sure the win-win situation in your content.
(c) Lead generating: Ensure to reach the apex of your content value so that it generates leads for your final achievement.
Ensuring all the best of readiness, including your feature image and proofreading, finally, you do publish and wait for the real feedback from the search engines as well as audiences who love the sharing useful content.
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Sutradhar is a keen enthusiast in web marketing, a big fan of SEO and a global b2b marketing professional, engaged in the business network for long. In his blog time, he love's to work on web traffic for small business and affiliate marketing.