MARKETING KEY TECHNIQUES
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SEO Lesson Two : Define SEO

Define SEO

Define SEO

SEO stands for Search Engine Optimization, is one of the prime process of marketing key techniques played by marketers to reach a message of the products and services to the potential customers using search engines. Define SEO as a set of highly logical works following some strategic methodology and techniques to make a site Search Engine friendly for expected rank in the organic Search Engine Result Page (SERP) to increase visitor.

Define SEO

What is SEO

SEO is a creative art as well as action of science for a site to make it healthy to generate presence of maximum natural visitors following some very relevant keywords.

It’s better to define SEO that its an on-site and off-site process which goes with the functions of site structure, site speed, tagging, keyword selection, linking, content management, site research and analysis, competitors site research and finally towards expected rank in the Search Engine Result Page.

Who requires SEO

SEO is required for every commercial website, whoever owns it. Because their aim is to make the  final sale of their products and services among the right buyers through their fruitful marketing operations, as buyers seek their relevant source of goods querying with appropriate keywords through Search Engines. It’s quite impossible to bridge a contact with buyers without SEO, because buyers have no ways to find an expected site among trillions. Only SEO  the best marketing key to making a site possible to bring the relevant traffics in it just following some appropriate keywords that are desired by the buyers already set in the system of the site. There are lots of categorical site owners, but the aim is one, need organic traffics or visitors. The only key is SEO that makes them happy to find the very significant result satisfying.

SEO is required even by the companies who conduct business in monopoly do not have to face the competition for their sales, because they at least seek their readers to know their company to make a corporate image. The companies in the market of monopoly, duopoly and oligopoly obviously need SEO for their sites to keep them ahead of others. The entrepreneurs of the pure competitive market are the largest field of SEO usage to grow their habitual sales increase. Day by day entrepreneurs are getting experience on SEO knowledge that are the best digital marketing key to reach at the customers easily are getting tendency to ride on the time of SEO for their best harvest in business.

Types of SEO

There are three types of SEO on the basis of Search Engine rules and policy:

White Hat SEO:  When a site is optimized completely following Search Engines rules and policies is called White Hat SEO. It’s also called Organic SEO, Good SEO or Ethical SEO. This type of SEO goes with the processes such as Keywords obtained through appropriate research, link building, back linking and organic content in the website etc.

Black Hat SEO: When SEO goes with violating the Search Engine rules and policies, forcing through illegal techniques and strategies is called Black Hat SEO. It’s also called Illegal SEO or Bad SEO. As a good SEO is little bit long process, then black method is done by them who requires quick ranking for their quick financial returns. 

Gray Hat SEO:  This type of SEO refers to conduct mixing up SEO techniques with the both types of SEO that Black and White. It deserves a part of White SEO that may survive the site’s life, but the overall result is slower in the longer term than the white SEO.

On the basis of the SEO conducting area, there are two types they are:

On Page or On Site SEO:  If  SEO is done on the pages controlled by doer in the site’s HTML code, Title tag, Meta Tag, keyword settings and content development is called On-page SEO or On Site SEO.

Off Page or Off Site SEO: If all SEO processes are out of the site’s location without involving direct activities in the site that have a direct effort on the site in response to any query from the Search Engine is called Off-page or Off Site SEO. It includes activities such as link building, press release, directory submission, forum posting etc.

Eventually,  We can define SEO that is a continuous process of Off-page or On-page operations that goes with the time of ultimate change of search engines betterment done by their creators. So, ‘define SEO‘ means it to be defined as a best marketing key for the  business and service world.

About the Author Swapan Chandra Sutradhar

Sutradhar is a keen enthusiast in web marketing, a big fan of SEO and a global b2b marketing professional, engaged in the business network for long. In his blog time, he love's to work on web traffic for small business and affiliate marketing.

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