MARKETING KEY TECHNIQUES
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SEO Lesson Five: On-page SEO (Part-II)

On-page SEO

How the Internal Ranking factors work

In this continued part of the earlier Lesson of On-page SEO (Part-I) is being staged on content optimization with proper placement of the keywords and link structures. seo-marketing-keyBefore going to the main discussion of the issues, need to know what is content and what its optimization is. Yes, text which is composed on the page is called content. And content optimization refers to optimizing the total composition of the text in a page with the right number of keywords, right placement of keywords, relevant information of the regard and highlighted text format, etc., that attract to the search engines as well as readers for fulfillment of their expectation.

Another way to define it, the process of compiling a page of the website to be search engine friendly so that spiders can easily crawl and index the page to serve the readers in response to their query search is called Content Optimization. Content optimization is also another major marketing key regarding that rule the internet marketing as a king. Let’s go how optimized texts are getting through:

  • Text Amount

Every reader expects good content articles that are information-rich and search-engine-friendly with a reasonable number of links. There is no limit of the words that are to be kept on a page for On-page SEO. Indeed, Google never limits in the number of texts on a page, rather emphasizes on quality text in terms of readers’ interest. In support of the topic text should be enlarged in a reasonable amount that attributes the complete sense of the article on a page.

  • Keyword Amount

     How many times repeated a keyword in a content page is called keyword amount. To know keyword amount is a very important issue primarily to avoid the quicksand of keyword stuffing. Simply mentionable that three to four keywords are very significant for a comprehensive content in a page to enrich the scope of search engines action on that page in favor of ranking up. In the sample, a keyword ‘ready-made garments’ is placed four times maximum to clarify the issue at a glance.

 

On-page SEO

Placement of keyword ‘Readymade Garments’

  • Keyword Density

A percentage that how many times are repeated a keyword or keyword phrase relative to the total number of words in a content page is called keyword density.

Keyword Density= (Times of Repeated Keyword X Number of Words in KW phrase /Total Words) X 100. 

Suppose, a specific phrasal keyword is used 4 times repeatedly, which contains 3 words and the total number of words in an article is 400. Then, Keyword Density = (4X3/400) X100 = 3%. According to some of the experts, wise range of keyword density should be 1-3%, some other says 2 -5% for Google and 5 – 9% for Bing is significant.

Actually,  it’s a guessing phenomenon, no one could find out the exact state of the keyword density in terms of different search engines. Even Matt Cutt (Matthew, who currently heads the Webspam team at Google, Search Quality team on search engine optimization) said that there is no optimal keyword density.  But the experts’ advice is to write the article in the spirit of the readers needs that sounds natural, although not forgetting the normal distance of keyword density.

  • Keywords in Proper Places

Keyword  placing location in the overall article is clarified in the Lesson Three, which comprised the areas are named by URL, File name, Title tag, Heading tag and eventually in the page content. In the page content, keywords should appear in the first page area, bold text and anchor text area.

  • Organized and Empowered Content

‘Content is king’- is a word by Bill Gates; probably becomes a proverb today impresses the writers that content is a key element of the internet kingdom. But it is truly conditional with optimization process. If there is no proper optimization in the content, then it becomes techno-jargon. In the highly competitive marketing world, marketers have sharply felt to draw a visitor’s attention to be converted him a real customer, not only the appearance of his site in SERP. That is why good contents are marketing key element that are made through expert creative work, editing several times following best logical way of reforming the sentences, page text with highlighted format, adding influential rich words and deleting poor words before posting the final article. So, contents are empowered by the expert writers in terms of two conditions that are text to be good for readers as well as good for the search engines.

  • Page Number and Phrasal Keyword in Every Page

Number of pages that use has grown up relative to the site age. Once the site finds its youth with big numbers of pages and gets favor to reach in the better the rank.  So, more the pages mean more the convenience to go up for the better rank, because cumulative enrichment of information rushes the site’s rank upper. To constantly increase more information on your site, you should keep continue posting of relevant articles, press release, news and other tips so that the site gets better empowerment to the search engines for better ranking.

In terms of per page keyword phrase, ‘one page one phrasal keyword’ is best, two is acceptable and there is enough, but more than three is valueless. That means, more than three keyword phrases yields no value to ranking, rather it pick up the title keyword stuffing that produces negative SEO.

  • Optimize the Main Page

According to experts, about 30% ranking fuel is hidden in the main page optimization. If your front page is optimized with proper combination of word placing in the domain, HTML index file, site title and so on, then your one-third of the SEO basement will be built for the next rest.

  • Pages in Root Directory

Search Engines prefer root directory to be placed the pages there instead of a subdirectory. So, it is best to so far avoid the subdirectories to keep the pages for better result.

  • Internal Link Structure

Internal link structure optimization includes the improvement of page depth, quantitative and qualitative development of internal links. Page depth means how many clicks are required to find a page from the home page. On the other hand, available internal links that very relevantly linked to one page to another page is most important to grow better SEO. If these internal links are anchored placing with targeted keyword text, then it must bring the betterment in SEO.

Above all the eighteen factors of On-page SEO (Part-I and Part-II) make a big sense of SEO that contributes huge benefits in the corporate field of trillion dollar business as a marketing key base for the marketers to promote their goods and services. Although these factors sometimes get a little bit change subject to frequently further changes in search algorithms of the major search engines, but SEO experts are aware to set the changes accordingly to continue site’s performance.

About the Author Swapan Chandra Sutradhar

Sutradhar is a keen enthusiast in web marketing, a big fan of SEO and a global b2b marketing professional, engaged in the business network for long. In his blog time, he love's to work on web traffic for small business and affiliate marketing.

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