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In this continued part of the earlier Lesson of On-page SEO (Part-I) is being staged on content optimization with proper placement of the keywords and link structures. Before going to the main discussion of the issues, need to know what is content and what its optimization is. Yes, text which is composed on the page is called content. And content optimization refers to optimizing the total composition of the text in a page with the right number of keywords, right placement of keywords, relevant information of the regard and highlighted text format, etc., that attract to the search engines as well as readers for fulfillment of their expectation.
Another way to define it, the process of compiling a page of the website to be search engine friendly so that spiders can easily crawl and index the page to serve the readers in response to their query search is called Content Optimization. Content optimization is also another major marketing key regarding that rule the internet marketing as a king. Let’s go how optimized texts are getting through:
Every reader expects good content articles that are information-rich and search-engine-friendly with a reasonable number of links. There is no limit of the words that are to be kept on a page for On-page SEO. Indeed, Google never limits in the number of texts on a page, rather emphasizes on quality text in terms of readers’ interest. In support of the topic text should be enlarged in a reasonable amount that attributes the complete sense of the article on a page.
What is On-page SEO
On-page optimization or On-page SEO is a basic part of the SEO process that conducts using a set of controlling factors within a site or page to influence a SERP rank.
It is a foundation of marketing key base to basically capable a site’s presence towards ultimate customers. In a brief, an optimization goes with the processes of ranking factors located on a page or site is called On-page SEO.
How the Internal Ranking factors work in On-page SEO
All the ranking factors of the search engines work under On-page optimization are called internal ranking factors. These factors are needed to build, repair and maintain to obtain sustainable ranking are pointed out below for brief understanding:
PageRank is named after its inventor Larry Page, a numerical weight of a website that is yielded from the total link evaluation by link analysis algorithm of google.com.
PageRank is shown as a list of most important to the least important in the search engine result page when a keyword search happens. Google displays PR for PageRank, zero to ten for the sites means shows the popularity of the sites. When a site gets rank zero, it means indistinct or confused popularity. But when a site or page deserves rank 10, means highly visible page.
SERP stands for Search Engine Result Page that display the actual results from a search engine when a query done. There are three kinds of listings happen to SERP that are listings from indexed by search engine robots, listings from indexing by search engine’s directory done manually and listings from the paid listing by search engine.
A word or set of words which play a key role to find out the webs through Search Engine is called keyword.
A keyword is a text record in the indexed data or document that search string brings the web pages on the basis of its relevancy.
So, a word which goes through a search engine and catch by its search string to find out the relevant documents from the previously indexed data, then presents in the search engine result pages is called a keyword.
Keywords play a very important role in the optimization of a site for expected ranking. On the basis of keyword relevancy, keyword length, keyword compatibility and rightly selected keyword boost a site’s rank towards apex.
Keyword research is a sagacious conduct done by SEO professionals to obtain significant searching keywords relevant to the site’s targets that people use in the search engines during their searching. The aim of the skillful Keyword Research is to achieve a set of very relevant Keywords so that they boost the ranking in a natural SEO. There are many research tools in webs for significant keyword findings, Google Adwords Keyword Tool is enough one of them.
SEO stands for Search Engine Optimization, is one of the prime process of marketing key techniques played by marketers to reach a message of the products and services to the potential customers using search engines. Define SEO as a set of highly logical works following some strategic methodology and techniques to make a site Search Engine friendly for expected rank in the organic Search Engine Result Page (SERP) to increase visitor.
SEO is a creative art as well as action of science for a site to make it healthy to generate presence of maximum natural visitors following some very relevant keywords.
It’s better to define SEO that its an on-site and off-site process which goes with the functions of site structure, site speed, tagging, keyword selection, linking, content management, site research and analysis, competitors site research and finally towards expected rank in the Search Engine Result Page.
SEO is required for every commercial website, whoever owns it. Because their aim is to make the final sale of their products and services among the right buyers through their fruitful marketing operations, as buyers seek their relevant source of goods querying with appropriate keywords through Search Engines. It’s quite impossible to bridge a contact with buyers without SEO, because buyers have no ways to find an expected site among trillions. Only SEO the best marketing key to making a site possible to bring the relevant traffics in it just following some appropriate keywords that are desired by the buyers already set in the system of the site. There are lots of categorical site owners, but the aim is one, need organic traffics or visitors. The only key is SEO that makes them happy to find the very significant result satisfying.