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PageRank is named after its inventor Larry Page, a numerical weight of a website that is yielded from the total link evaluation by link analysis algorithm of google.com.
PageRank is shown as a list of most important to the least important in the search engine result page when a keyword search happens. Google displays PR for PageRank, zero to ten for the sites means shows the popularity of the sites. When a site gets rank zero, it means indistinct or confused popularity. But when a site or page deserves rank 10, means highly visible page.
SERP stands for Search Engine Result Page that display the actual results from a search engine when a query done. There are three kinds of listings happen to SERP that are listings from indexed by search engine robots, listings from indexing by search engine’s directory done manually and listings from the paid listing by search engine.
A word or set of words which play a key role to find out the webs through Search Engine is called keyword.
A keyword is a text record in the indexed data or document that search string brings the web pages on the basis of its relevancy.
So, a word which goes through a search engine and catch by its search string to find out the relevant documents from the previously indexed data, then presents in the search engine result pages is called a keyword.
Keywords play a very important role in the optimization of a site for expected ranking. On the basis of keyword relevancy, keyword length, keyword compatibility and rightly selected keyword boost a site’s rank towards apex.
Keyword research is a sagacious conduct done by SEO professionals to obtain significant searching keywords relevant to the site’s targets that people use in the search engines during their searching. The aim of the skillful Keyword Research is to achieve a set of very relevant Keywords so that they boost the ranking in a natural SEO. There are many research tools in webs for significant keyword findings, Google Adwords Keyword Tool is enough one of them.
SEO stands for Search Engine Optimization, is one of the prime process of marketing key techniques played by marketers to reach a message of the products and services to the potential customers using search engines. Define SEO as a set of highly logical works following some strategic methodology and techniques to make a site Search Engine friendly for expected rank in the organic Search Engine Result Page (SERP) to increase visitor.
SEO is a creative art as well as action of science for a site to make it healthy to generate presence of maximum natural visitors following some very relevant keywords.
It’s better to define SEO that its an on-site and off-site process which goes with the functions of site structure, site speed, tagging, keyword selection, linking, content management, site research and analysis, competitors site research and finally towards expected rank in the Search Engine Result Page.
SEO is required for every commercial website, whoever owns it. Because their aim is to make the final sale of their products and services among the right buyers through their fruitful marketing operations, as buyers seek their relevant source of goods querying with appropriate keywords through Search Engines. It’s quite impossible to bridge a contact with buyers without SEO, because buyers have no ways to find an expected site among trillions. Only SEO the best marketing key to making a site possible to bring the relevant traffics in it just following some appropriate keywords that are desired by the buyers already set in the system of the site. There are lots of categorical site owners, but the aim is one, need organic traffics or visitors. The only key is SEO that makes them happy to find the very significant result satisfying.
A very rational question is being raised by the marketing specialists that who will reach to the customers first in this digital economy of the globe.
Buyers today go online for their required products to search, research, investigate and compare the goods before conducting their final buy. If a site has an outstanding fascination in its appearance is just a waste of time and money, if there is no any facilitated traffic system for the potential customers to reach in the site. So, an Organic SEO is a very normal demand to reach a site’s fabulous utility to the prospectus and only SEO can play a dedicated key role to make it available to the potential buyers. Since most of the sites are built in a particular commercial or social purpose, then organic apply of SEO facilitates high visibility and high ranking, which is a success key of Internet Marketing. So, SEO can add a great value to reach a site’s true height up to the sky kissing of an entrepreneur’s dream. Then, SEO stands a very key method of Internet Marketing today to win the goal of a corporate or individual enterprise through a very prestigious way.
Since all contents of a site would be optimized subject to search engines, its basic need to learn about the fundamentals of search engine first. So, in this starting step focused on the definition, history and working methods of Search Engines in brief before going to the main issues.